An effective marketing strategy is critical for most law firms. Without new clients coming into the law firm, most law firms would not survive.
New clientele is particularly important in areas of the law where repetitive...more
Deciding where to place a law firm is an important decision. From the size of the space to the cost of the rent, a law firm must make many important decisions....more
Google LSA Ads came into the scene in 2015. Since then, many lawyers have increasingly used Google LSA Ads as part of their online marketing. Sensing the opportunity for more business, many marketing companies are also...more
Market conditions can have an impact on the operation of a law firm. The inflation rate is one area of trouble for most law firms today post-pandemic.
The reality is that the cost of goods and services has increased...more
Lots of lawyers and law firms talk about wanting to be on the first page of Google for their practice areas. However, the reality is that there are four ways to be on the first page of Google in the search results....more
In a previous article, I discussed when law firms can have a case of the slows. Decisions are made painfully slowly when a law firm has a case of the slows. Critical issues are often bogged down in endless analysis paralysis...more
In a prior article, we discussed the importance of links regarding where a webpage ranks. Linking still matters regarding where a webpage ranks in the search engines. While some may diminish links’ importance, links matter...more
Obtaining new clients is vital for most law firms. One nuance of law firm advertising that many overlook is tracking where their clients generally come from in any locale. For example, knowing the zip codes where a law firm’s...more
Having a successful advertising strategy is vital for most law firms. How law firms spend their advertising dollars can go a long way toward the success or failure of a law firm....more
Owning or managing a law firm requires a lot of traits. However, one leadership trait vital to a law firm’s success is listening skills.
Many emphasize a leader’s ability to communicate. In many instances, communication...more
A webpage is a vital component of almost any lawyer’s or law firm’s marketing strategy. Therefore, it is imperative to have a law firm that is visibly appealing and loaded with relevant content about their practice areas....more
Why Do Law Firms Need Likes and Followers?
Having social media likes and followers is essential for any law firm trying to generate new client referrals online through their social media accounts. The more likes and...more
The attorneys you hire to work in your law firm can make a critical difference. The better attorneys you employ in your law firm, the happier clients you will have. Having satisfied clients is vital when law firms are in...more
A webpage presence is crucial for almost any law firm. Few law firms do not have a webpage at this point. Whether the web page is designed to help attract new clients or provide information to existing clients and others, law...more
Law firms are constantly trying to generate new business. Many law firms try to develop new business through referrals or through various marketing efforts. Utilizing Google AdWords or Microsoft Advertising are two options...more
Many law firms utilize Google AdWords as part of their marketing efforts. Google AdWords can be an important facet of any law firm’s advertising efforts.
Google AdWords appears at the top of the search results on Google....more
Many lawyers and law firms who do not advertise justify their lack of marketing by pointing out that they do not have deep pockets. In other words, the justification is that one cannot advertise with money they do not have....more
Most law practices are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients.
The need for new clients can cause many attorneys to come...more
Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services...more
12/27/2019
/ Advertising ,
Attorney Advertising ,
Business Development ,
Content Strategy ,
Keyword Advertising ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Online Advertisements ,
Search Engines ,
Websites
Hiring new employees is a critical function of any law firm. To have a successful legal practice, they need the best legal and administrative talent possible to serve their clients.
The reality, however, is that reviewing...more
In a previous blog entry, I talked about the importance of having your law firm available 24/7. The reality is that clients and potential clients often have imminent needs after-hours. When these imminent needs arise, these...more
In a previous article, I talked about the importance of blogging for lawyers and law firms. Blogging is a cost-effective and easy way to marketing and spreading the message out about a lawyer or law firm....more
An increasing number of lawyers are tempted to put their primary practice area in their law firm name. No matter their practice area, the firm name often says the area of law in it, like bankruptcy, personal injury, family...more
Many lawyers and law firms are used to potential clients reaching out to them by telephone. For this reason, they install a great telephone system in their law firm to take these calls. They might hire receptionists or an...more
In a previous article, I talk about ditching the stock photos on your webpage. The reality is that stock photos do not really tell the consumer much about your law firm. With the ability to quickly and easily take and edit...more