The Federal Trade Commission (FTC or Commission) issued the much anticipated final revisions to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (the Endorsement Guides) just before the July 4th...more
8/2/2023
/ Advertising ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Act ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Online Platforms ,
Social Media ,
Testimonial Statements ,
Unfair or Deceptive Trade Practices ,
Websites
The Federal Trade Commission (FTC or Commission) finalized its updates to the Guides Concerning the Use of Endorsements and Testimonials in Advertising (the Endorsement Guides) and published the revised version on June 29,...more
The NCAA’s new name, image and likeness (NIL) rules and state laws allow college athletes to profit from legitimate brand partnerships, opening opportunities for brands to engage fresh influencer talent and for college...more
9/7/2021
/ Advertising ,
Brand ,
Business Formation ,
College Athletes ,
Colleges ,
Disclosure Requirements ,
Entertainment Industry ,
Entrepreneurs ,
Gaming ,
Influencers ,
Investors ,
Name and Likeness ,
NCAA ,
Risk Mitigation ,
School Sports ,
Social Media ,
Sponsorship Agreements ,
Student Athletes ,
Talent Management ,
Universities ,
Webinars
In a major move to expand into the influencer market and bring more clarity to influencer-produced advertising content, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and the Joint...more
On February 6, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) National Board approved a new “Influencer Agreement” that covers certain “influencer-generated branded content” across all...more
The Food and Drug Administration (FDA) has announced plans to consider the impact of influencers and payment disclosures on the prescription drug market with a pair of new studies....more
In a major outreach campaign to social media influencers, the Federal Trade Commission (FTC) issued a basic disclosures guide, Disclosures 101 for Social Media Influencers, and released a series of short videos on YouTube to...more
In a pair of settlements, the Federal Trade Commission (FTC) reached agreements with a company that purportedly sold fake indicators of social media influence and another company that allegedly posted fake product reviews...more
A popular YouTube channel for kids is the subject of a new complaint filed by Truth in Advertising (TINA) with the Federal Trade Commission (FTC).
TINA accused Ryan ToysReview, starring 7-year-old Ryan Kaji, of engaging in...more
Retail Spotlight on ADA Compliance: Donald Brown -
In the decade since amendments to the landmark Americans with Disabilities Act (ADA) took effect, businesses across all industries have confronted constant legal...more
8/19/2019
/ Americans with Disabilities Act (ADA) ,
Cannabidiol (CBD) oil ,
Compliance ,
Department of Justice (DOJ) ,
E-Cigarettes ,
FDA Warning Letters ,
Federal Trade Commission (FTC) ,
Food and Drug Administration (FDA) ,
General Data Protection Regulation (GDPR) ,
Influencers ,
Marketing ,
NAD ,
New Guidance ,
Nike ,
Retailers
Editor’s Note: More than 93 million Americans—80% of Internet users—have searched online for a health-related topic. In response, healthcare companies are expected to spend $1 billion online over the next five...more
7/24/2019
/ Copyright ,
Electronic Protected Health Information (ePHI) ,
Endorsements ,
Federal Trade Commission (FTC) ,
Health Insurance Portability and Accountability Act (HIPAA) ,
Influencers ,
Intellectual Property Protection ,
Native Advertising ,
Popular ,
Privacy Concerns ,
Right of Publicity ,
Trademarks
In a win for self-regulation, eight months after referring a matter involving Instagram posts for Alo Yoga to the FTC, the Electronic Retailing Self-Regulation Program (ERSP) secured the company’s agreement to modify the...more
The Federal Trade Commission (FTC) and Food and Drug Administration (FDA) sent warning letters to four companies that manufacture and market flavored e-cigarettes, expressing concern about their influencer marketing practices...more
Editor’s Note: More than 93 million Americans—80% of Internet users—have searched online for a health-related topic. In response, healthcare companies are expected to spend $1 billion online over the next five...more
Decrying the Federal Trade Commission’s (FTC’s) lack of action against social media influencers, Truth in Advertising, Inc. (TINA), filed a formal complaint with the agency....more