An emerging technology is transforming how websites look and work. It’s called React. And chief among its many benefits is speed.
Thanks to a next-generation architecture, websites built with React (or similar front-end...more
We recently reviewed the Diversity & Inclusion sections on hundreds of websites while conducting research for our last two blog posts. Along the way, we learned what makes Diversity content sing (and how it sometimes falls...more
Owing to nationwide protests over issues of racial injustice, practically every business in America has been thrust into a dialog about “workplace diversity.” And, as a result, all eyes are on the “Diversity and Inclusion”...more
Over the past year, millions of Americans coast-to-coast poured into the streets to protest racial injustice. This uprising, which was striking in its size, breadth, and staying power, has thrust our nation into a...more
9/18/2020
/ Advertising ,
Business Development ,
Diversity ,
Diversity and Inclusion Standards (D&I) ,
Firm Leadership ,
Law Firm Associates ,
Law Firm Ownership ,
Law Firm Partners ,
LGBTQ ,
Marketing ,
Minorities ,
Websites ,
Women in the Law
Considering a new website in 2021? If so, compiling a wish list of features and functionality is a good place to start.
Most people sensibly begin by identifying the deficiencies of their existing website, so that they...more
The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that...more
Every marketer knows that a well-positioned, differentiated offering has a distinct advantage over its competition. However, crafting a differentiated marketing message is easier said than done, especially for law firms....more
As we discussed in a previous post, a well-positioned firm—one that occupies a distinct place in the minds of buyers—has many marketing advantages over its competitors. However, even under the best of circumstances, the...more
Successful brands are about something. To stand out, a brand needs to occupy a distinct place in the minds of consumers. This is called “market positioning,” and it’s the first step toward successfully marketing any product...more
As odd as it sounds, law firms and supermarkets share certain business challenges. This is because they both operate in mature markets. And, as often happens in such markets, both law firms and supermarkets are experiencing...more