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U.S.A.! U.S.A.! My Product Is Made in the USA

The Winter Olympics are here. I just watched the women’s U.S. hockey team take on Team Canada and it got me wonderin’: are those sweaters “Made in the USA”? To my knowledge, Nike does not tout them as such, and in fact, Nike...more

What Comes Around Goes Around (Odds Facts In The History of Promotions)

When defending Helen Keller from a charge of plagiarism, Mark Twain famously wrote, “substantially all ideas are second-hand.” While it’s possible to come up with a totally new promotion idea, many of our well-known...more

It’s a Small World: Navigating a Global Sweepstakes

...You don’t have to go to Disney World and take a 10-minute boat ride down the Seven Seas Waterway to realize that people around the globe are interconnected in so many ways and that a company’s business is pretty much...more

California’s AB 488: You Can Check Out Any Time You Like But You Can Never Leave

The State of California is getting a firm grip on regulating charitable sales promotions with its new law AB 488 which passed in October 2021 and will become effective January 1, 2023 (in order to allow the Attorney General’s...more

"Let's Be Careful Out There:" When Looking At Sweepstakes To Boost Sales, Don't Make These Common Mistakes

With the current debt crisis looming and people tightening their belts, perhaps we’ll see more brands doubling down on sweepstakes promotions to increase sales. Before your company jumps into the fray, let’s consider some...more

Cameo and Commercial Co-Ventures

Everyone not under a rock recently learned that you can soon purchase – for a mere $375 – a personalized video greeting from America’s former mayor turned outcast Rudy Giuliani (perhaps even with copious hair dye streaming...more

A Big Merci Beaucoup to Les Habitants

Oh, Canada, you give us ice hockey, maple syrup, Tom Hortons, and one stubborn province that had a noted aversion to “publicity contests.” But no more. Quebec has amended its laws concerning mandatory registration and fees...more

Scoring A Touchdown With NIL Rights

“NIL” is short for “Name, Image, Likeness,” but for college athletes it may now mean “no income limits.” All three branches of government have essentially agreed that a college athlete could be paid for his/her NIL...more

The Raffle: A Calvin to the Sweepstakes Hobbes

Every six-year-old boy, at some time in his short life, comes up with the idea of running a raffle as an ingenious way of earning some easy money. It is then left to his sardonic stuffed animal friend to counsel him on the...more

Ad Says: “Terms and Conditions” Apply, Second Circuit Says: No They Don't

On June 8, 2021, the Second Circuit handed down its opinion in the case Soliman v. Subway Franchisee Advertising Fund Trust, Ltd., No. 20-946, holding that the vague, small type in Subway’s in-store ad referring to its “Terms...more

Animal Killing Contests: Is That Legal?

I literally had no idea. None. Until I recently saw that a bill in Oregon failed to pass (for the third time!) which would have prohibited the killing of coyotes in contests for cash or prizes. With the prize going to the...more

Cashing in on Vaccinations: How Can They Do That?

I love it when there are new and innovative approaches to sweepstakes. That’s been the genesis and driving force behind sweepstakes promotions since they began. The term “sweepstakes” itself originated in the late 14th...more

Sweepstakes for Charity: Try Your Luck at Avoiding Regulators:

Sometimes doing good isn’t easy. Say you’re a company that wants to run a sweepstakes by asking entrants for donations to charity. Sounds simple. Everyone will think you’re an A-1, socially conscious brand that isn’t even...more

Tips for Running Popular Sweepstakes during a National Emergency

“Service to others is the rent you pay for your room here on Earth.” Muhammad Ali - We are seeing a nation pitching in to flatten the curve and countless unsung heroes on the front lines trying to help those infected by...more

Commercial Co-Ventures: What You Need to Know During a Pandemic You Might Be a Winner

This piece will review important issues when running a commercial co-venture (CCV) during a time of a global pandemic. Filing Requirements: The six registration states (AL, HI, IL, MA, MS, and SC) have not amended their...more

Help! My Sweepstakes is Caught in a Pandemic You Might Be a Winner

We did not start the fire, but it’s still burning. And for the foreseeable future, sponsors will want to pay special attention to how to handle currently running and upcoming planned sweepstakes and contests. Here are some...more

Happy New Year! Now You Have to Worry About Abbreviating "2020"

I came across an interesting article in USA Today about how it’s really easy for miscreants to change the dates on documents abbreviating the New Year as “20.” For instance, say your “free” offer “Ends 1/2/20.” Some hacker...more

I Catch the Fish, You Cook the Fish, The Only Time We’re Together is When We Eat the Fish: Banning Gender Stereotypes in Ads

Women in the kitchen and men in the wilderness. An ad concept as old as time. But has its time come? The U.S. has traditionally taken a hands-off approach to regulating “traditional” gender-stereotyping in ads. But this week,...more

The Year in Lawsuits

2018 brought us the type of lawsuits you would expect in the world of sweepstakes, contests and giveaways. From “The Annoyance Lawyer” to Bobbleheads to “You’re Probably Never Going to Be A Winner.” The most depressing thing...more

New York AG Gives No Stars To Fake Online Reviews

On November 2, 2018, the New York Attorney General came crashing down on a number of moving services that paid for at least 60 fake positive online reviews posted under the heading “CHECK OUT OUR REVIEWS POSTED BY CUSTOMERS...more

What’s the Straight Dope on Marijuana Promotions?

Prop 215 was enacted in California twenty-two years today on November 5, 1996. This law was the first of its kind in the U.S. to legalize medical marijuana use. Since then 30 states have approved medical marijuana use and 9...more

Dilly! Dilly! Is Giving Away Free Beer so Silly?

Every beer drinking football fan in Cleveland knows by now that there will be magic beer fridges stationed throughout Cleveland that will miraculously open to produce bottles of free Bud Light if the football gods see fit to...more

Recent Settlement Highlights Charity’s Duties in Commercial Co-Ventures

Recently, an Agreed Final Judgment was entered in Tennessee state court following an action by the Tennessee Attorney General (in conjunction with the AGs of 16 other states) against a TN charity concerning issues raised over...more

Mayor McCheese Catches the Hamburglar (A Look at the Instant Win Games Scams)

You’re offered a $1 million game piece for $40,000 dollars. What do you do? As you might expect, this may be an offer you can’t refuse. A recent and very comprehensive article in the Daily Beast, provides an in-depth look...more

Cause Marketing For Craft Brewers (You Can Do Good, But Don’t Let Your Promotion Go Bad)

“Buy our beer and we’ll donate $1 to charity.” The ultimate “doing well by doing good.” Many large beer brands see the marketing advantage of asking consumers to buy their product in return for the brand’s donation to...more

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