A legal client's experience is defined by conversations between individuals, one-to one-emails and all the small micro-interactions that happen every day between that client and their law firm. This creates an unenviable...more
Business development is a relatively new career path. Knowing exactly how to build a career and what is best practice for establishing yourself in the industry is not easy for business development professionals at any stage...more
Every firm is trying to get closer to clients and build their profile in particular industries.
In this episode, Will Eke is lucky to be joined by Lee Garfinkle, Chief Client Development and Relationship Officer at Goodwin,...more
In this episode of Passle's CMO Series podcast, Will Eke is joined by Beth Huffman, Director of Marketing at Nelson Mullins, to discuss how to approach talent as a marketing leader in a law firm.
They cover:
- The...more
In this edition of Passle's CMO Series podcast, Will Eke is joined by Amy Shepherd, Chief Marketing and Business Development Officer at Ballard Spahr.
Together they discuss the duties of care for Marketing leaders in law...more
In this episode of Passle's CMO Series podcast, Will Eke is joined by Despina Kartson, CMO at BakerHostetler.
Will and Despina discuss business development leadership in a challenging professional services landscape....more
In this episode of the CMO Series podcast, Will Eke is joined by Julia Bennett, Chief Marketing Officer at Brown Rudnick.
"We really focus on being trusted advisors to the companies but maybe now it’s time to go to the next...more
For marketing and business development teams to have a real impact on the growth of their firms it is so important for them to have a voice in the strategic decision-making within the firm.
We're excited to cover this topic...more