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Professional Practice Firm Marketing

Read need-to-know updates, commentary, and analysis on Professional Practice issues written by leading professionals.

JD Supra Announces 2018 Readers' Choice Awards

by JD Supra Perspectives on

JD Supra's announcement of the 2018 Readers' Choice Awards in which 242 authors and firms are recognized in 26 categories, from among 50,000 who published on the platform in 2017....more

17 Reasons why UX can help you convert more leads on your website

by Adrian Dayton on

What is UX? To explain UX or User Experience Design, I am going to be using a car analogy....more

Bill Neukom, Retired Partner at K&L Gates, Microsoft's First GC

Today, my guest on Hsu Untied is Bill Neukom, Microsoft Corporation‘s first General Counsel, former CEO of the San Francisco Giants and the Founder and Chief Executive Officer of the World Justice Project, an organization...more

Springing Forward or Falling Back? It’s time to expect more from marketing and BD in law

by Adrian Dayton on

Is your firm looking for a place to innovate? Look no further than marketing and business development. ...more

Successful Law Firm Webinars Are Built Around Storytelling and Empathy

by ON24 on

Storytelling and empathy are powerful, underutilized tools in content marketing. Five easy ways to change that from ON24's Katie O'Rourke....more

Effective Law Firm Business Development Planning - Market Leaders Podcast with Rachel Silverman, Goodwin Procter LLP

by JD Supra Perspectives on

Join David Ackert as he interviews Rachel Silverman, Director of Business Development at Goodwin Procter LLP in this episode of the Market Leaders Podcast. Tune in to hear David and Rachel discuss: How to structure your...more

How Social Media Marketing Drives New Leads

by Adrian Dayton on

Social media is here to stay. For marketing, when it comes to social, it’s time to get on the train or get off the tracks....more

Online, All Audience Is Local - Here's How to Reach & Engage Yours

by JD Supra Perspectives on

Done right, law firms have the ability to reach anyone, anywhere when they write about the pressing, immediate needs of a local audience. Here's how....more

3 Ways Attorneys Can Generate Business Development Leads With Their Speaking Gigs

by JD Supra Perspectives on

How to turn a simple speaking engagement at your favorite trade association conference into an effective and (hopefully) lucrative mechanism for generating qualified business development leads....more

5 Things a Successful Law Firm DMS Should Allow In the Age of Machine Learning

by Zero on

The DMS-as-walled-garden approach has been supplanted by a two-faceted need for both security and connectivity....more

No one cares about your press release: how to add personality to your sharing

by Adrian Dayton on

When it comes to social media, it’s not about you. This is the hardest lesson to digest. Whilst your website can be as glossy and indecipherable as you want to be, if your social media content is, it’s going to cause...more

Do Not Overspend On Law Firm Office Space

by Stange Law Firm, PC on

When lawyers are selecting office space for their law office, the decision is often very difficult. For most lawyers, they want office space that sends a message. They want office space that is going to impress and attract...more

Is 2018 the Year that Law Firms Close the Gap on Legal Operations?

by JD Supra Perspectives on

Five years ago a group of visionary in-house counsel from large corporations starting meeting and sharing information informally with the goal of creating more effective and productive relationships with their outside law...more

“I Missed the Conference; Now What?” How to Salvage Missing a Networking Opportunity

by LawVision Group LLC on

Okay, you planned to go to an industry conference to do some much-needed networking. You had high hopes of meeting new people, securing some leads for exciting work, and establishing yourself as a thought leader in the...more

Client Satisfaction Is Built On Relationships, Not Just Exemplary Service

by JD Supra Perspectives on

Five ways for attorneys to build relationships that are as meaningful for your clients as they are for you....more

Think Dynamically About Your Clients - LeftFoot Podcast with Katie DeBord, CIO of Bryan Cave

by JD Supra Perspectives on

Operationalizing Legal Advice with Katie DeBord of Bryan Cave In the 100th episode of LeftFoot our guest Katie DeBord, Chief Innovation Officer at Bryan Cave highlights the substantive changes taking place in today’s legal...more

Fostering an Innovative Law Firm Culture - LMA Podcast #25

The January/February issue of Strategies magazine focuses on the ways in which to develop as a leader in legal marketing/business development. The issue offers a variety of perspectives coming from many different voices...more

Are Your Employees Telling Your Brand’s Story?

by Adrian Dayton on

Marketers have the task of understanding their current and potential customers. With this information, marketers can tell a brand’s story and connect with said customers through many channels, one of them being social media....more

Social Media And Content Marketing: Influencers Here to Stay

by Adrian Dayton on

With the start of a new year, marketers are looking at past trends to predict the future. One trend that continues to gain importance is a strong content marketing strategy....more

What’s New in Clearview Social: Multiple Company Accounts

by Adrian Dayton on

It has been quite awhile since we’ve posted an entry in the What’s New in Clearview Social series, but we’re coming back strong with a new entry today for a long-awaited feature—Multiple Company Accounts has arrived! For...more

20 Behaviors of the 100%-Capable Attorney Rainmaker - How Many Do You Practice?

by JD Supra Perspectives on

What does it take to be a great rainmaker, able to generate millions of dollars in business - each year, reliably?...more

An Industry-Focused Approach to Law Firm Business Development - Market Leaders Podcast with Lindsey McReynolds, Schwabe Williamson...

by JD Supra Perspectives on

Join David Ackert as he interviews Lindsey McReynolds, Chief Client Relations Officer at Schwabe, Williamson & Wyatt in this episode of the Market Leaders Podcast. Tune in to hear David and Lindsey discuss: - How Schwabe...more

3 Requirements of a Successful Law Firm Content Marketing Plan

by JD Supra Perspectives on

Don't mistake having the means to publish with having an audience....more

Popular Reads on JD Supra

by JD Supra Perspectives on

A recap of some of the most well-read publications on JD Supra during last month....more

CMOs - The Culture Stewards of Tomorrow's Law Firm

by JD Supra Perspectives on

When your firm's brand and culture reinforce the same values, your voice in the marketplace is clear and believable. Here's why CMOs should lead the way...more

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