Rich Bracken is the Director of Business Development at Minneapolis-headquartered law firm Fredrikson & Byron. He's also a thought leader and content creator in multiple domains, including podcasting, television, and on-stage as a public speaker. On this episode, Jay and Tom talk to Rich about a range of topics, including:
- Why it's so important to focus on the fundamentals of marketing and business development
- How lawyers can achieve business development success in a See more +
Rich Bracken is the Director of Business Development at Minneapolis-headquartered law firm Fredrikson & Byron. He's also a thought leader and content creator in multiple domains, including podcasting, television, and on-stage as a public speaker. On this episode, Jay and Tom talk to Rich about a range of topics, including:
- Why it's so important to focus on the fundamentals of marketing and business development
- How lawyers can achieve business development success in a complex world by keeping it simple
- Why creating memorable client-service moments is a competitive advantage
- How to authentically and effective connect with your audience through your content See less -