What happens when an English major and a former attorney get together to discuss writing techniques for legal thought leadership? Episode 41 of the Thought Leadership Project podcast! Listen in as Jay and Tom cite and examine various techniques for authors to employ in order to capture a reader's attention and keep it all the way to the ultimate call-to-action. Devices discussed include metaphors and analogies, data and statistics, research and sourcing, and even a little bit of storytelling. Discover what Tom says is missing from See more +

What happens when an English major and a former attorney get together to discuss writing techniques for legal thought leadership? Episode 41 of the Thought Leadership Project podcast! Listen in as Jay and Tom cite and examine various techniques for authors to employ in order to capture a reader's attention and keep it all the way to the ultimate call-to-action. Devices discussed include metaphors and analogies, data and statistics, research and sourcing, and even a little bit of storytelling. Discover what Tom says is missing from his writing, and see what might be missing from yours! See less -