On this week's episode, Ryan Pasquali joins Jay and Tom to discuss building a law firm culture that promotes and supports thought leadership initiatives. Ryan is the Chief Marketing Officer at Brooks Kushman, a premier intellectual property law firm headquartered in Michigan. Topics discussed in this podcast include:
- The importance of content marketing and thought leadership at Ryan's firm
- How Ryan and his marketing team work closely with the firm's attorneys to See more +
On this week's episode, Ryan Pasquali joins Jay and Tom to discuss building a law firm culture that promotes and supports thought leadership initiatives. Ryan is the Chief Marketing Officer at Brooks Kushman, a premier intellectual property law firm headquartered in Michigan. Topics discussed in this podcast include:
- The importance of content marketing and thought leadership at Ryan's firm
- How Ryan and his marketing team work closely with the firm's attorneys to incentivize and encourage the consistent creation of thought leadership content
- How content marketing supports business development See less -