Optimizing Thought Leadership Content for the Current Moment

JD Supra Perspectives
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Content consumption is at an all-time high in the current environment. But so is content creation. Adrian Lurssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss what his platform's analytics and data mean for thought-leadership marketing in the modern paradigm:

- What do the data show, in terms of how content is being consumed right now?

- What are the resulting implications for creators of thought leadership?

- How do thought See more +

Content consumption is at an all-time high in the current environment. But so is content creation. Adrian Lurssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss what his platform's analytics and data mean for thought-leadership marketing in the modern paradigm:

- What do the data show, in terms of how content is being consumed right now?

- What are the resulting implications for creators of thought leadership?

- How do thought leaders rise above the noise, to become the "signal?"

- How can thought leaders more effectively reach their specific target audiences?

- How should CMOs and legal marketing departments be reassessing their nearer-term strategies to address the realities of this new content environment? See less -

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