Business development during an economic downturn will always feel challenging. Selling during times of crisis can feel downright daunting. In this latest episode of the Thought Leadership Project, Jay and Tom tackle the complexities around selling and marketing during this particularly unique challenging environment, including the mental hurdles that need to be cleared, the strategic groundwork that needs to be laid, and the tactical commitments attorneys need the discipline to adhere to in order to achieve See more +

Business development during an economic downturn will always feel challenging. Selling during times of crisis can feel downright daunting. In this latest episode of the Thought Leadership Project, Jay and Tom tackle the complexities around selling and marketing during this particularly unique challenging environment, including the mental hurdles that need to be cleared, the strategic groundwork that needs to be laid, and the tactical commitments attorneys need the discipline to adhere to in order to achieve success.

- Is now an appropriate time to be "selling?"

- How to overcome your own selling aversions and potential market reticence without "selling."

- What should attorneys be selling right now, and what are best ways to do so?

- Tips for lawyers looking to find productivity gains in an unfamiliar work environment.

- Why does thought-leadership marketing excel, given the current limitations on other forms of in-person selling? See less -