Write a Book to Build a Practice - The Thought Leadership Project with John Trentacosta

JD Supra Perspectives
Contact
John Trentacosta, a partner in the Detroit office of Foley & Lardner, joins Tom and Jay to discuss how content marketing and becoming a thought leader is critical to building a practice. John, who is one of the top automotive industry litigators in the industry, is a prolific content creator who has authored a book, frequently writes articles, and does public speaking—and he's built a very successful legal practice in the process.

Topics covered in this episode include:

- See more +

John Trentacosta, a partner in the Detroit office of Foley & Lardner, joins Tom and Jay to discuss how content marketing and becoming a thought leader is critical to building a practice. John, who is one of the top automotive industry litigators in the industry, is a prolific content creator who has authored a book, frequently writes articles, and does public speaking—and he's built a very successful legal practice in the process.

Topics covered in this episode include:

- Why John believes it's important for every lawyer to create and share content

- The significance of being able to say, "I wrote the book on it," when prospecting for clients

- How to generate ideas for new content

- Content marketing tips for young lawyers See less -

Embed
Copy

Other MultiMedia by JD Supra Perspectives

Written by:

JD Supra Perspectives
Contact
more
less

JD Supra Perspectives on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide

This website uses cookies to improve user experience, track anonymous site usage, store authorization tokens and permit sharing on social media networks. By continuing to browse this website you accept the use of cookies. Click here to read more about how we use cookies.