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Passle

Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162

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In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. ...more

JD Supra Perspectives

The Six Stages of AI Transformation in Law Firms

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There’s a lot of talk of artificial intelligence “disrupting” the legal industry. What exactly does that mean? And what shape should firms expect this disruption journey to take?...more

International Lawyers Network

State of the US Legal Industry: As We Head into 2025, What Comes Next?

If you know one thing about me, it’s that I love to talk about the state of the legal industry. We may love to joke about lawyers’ reluctance to change, but truthfully, the industry is no stranger to evolution. And as we...more

JD Supra Perspectives

3 Ways AI Will Transform Legal Marketing & Business Development

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The holy grail of marketing—not just in law but in every industry—is one-to-one engagement. Michael Idinopulos explores how and why AI is the perfect solution....more

Passle

Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast

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In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more

International Lawyers Network

State of the Legal Industry: the Key Word is “Adaptation”

Recently, I noticed an EXPLOSION of interest in my post from last year on the state of the legal industry, where we talked about relaxing because the industry was familiar with contractions. This is still true, but the word...more

Passle

Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey - Passle's CMO Series Podcast

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In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies. In this episode of the Passle CMO Series...more

JD Supra Perspectives

Legal Prompt Engineering: Fast Becoming the Important AI Skill in Legal Services

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AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more

Firesign | Enlightened Legal Marketing

How GCs Will Choose Law Firms in 2024

It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more

JD Supra Perspectives

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

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Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

JD Supra Perspectives

Capturing the Client Experience in AI

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The fusion of AI with legal marketing is not just a trend; it's a revolution, offering law firms a path to not only survive but thrive in the dynamic world of legal services. Neil Sahota explains....more

LawVision

When Culture and Strategy Clash

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“Culture eats strategy for breakfast.” – Peter Drucker We’ve all heard this famous admonition from the founder of management consulting, but what does it mean to us, today, in the legal world?...more

ClientsFirst Consulting

Strategic Marketing Insights for Small- and Mid-Size Law Firms: Highlights from Our Latest Webinar

In the competitive landscape of the legal sector, the right marketing strategies can set a firm apart. For small- and mid-size law firms, with less resources and budget, this differentiation is crucial. With ever-evolving...more

JD Supra Perspectives

Law and Justice Powered by Artificial Intelligence? It's Already a Reality

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The AI wave in law is not coming, it's already here … and it’s already transforming law firms....more

The Modern Lawyer

The A.I. Arms Race

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In this episode, we’re joined by Alex Lakatos, a litigation partner at Mayer Brown in Washington, DC. Alex is an example of a successful attorney at a thriving firm who is pushing himself to become an expert in the brand new...more

JD Supra Perspectives

The De-Lawyering of Law Firms

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The new law firm’s “engine room” is not comprised of collected lawyers, but of collected legal expertise, applied to client needs through the use of systems, processes, technology, and expert professionals, as well as of...more

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