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Brand Business Development Corporate Branding

Passle

CMO Series EP131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand

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Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting compelling brand narratives, and fostering a cohesive firm culture, all contribute to a brand...more

Baker Donelson

Twitter's Recent Rebrand: A Guide to Keeping Your Trademark Rights Alive

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It has been hard to miss the headlines about Twitter's recent rebrand to "X," from the dozens of articles questioning why Twitter would ditch its name and well-known blue bird logo to the drama surrounding the large-flashing...more

Firesign | Enlightened Legal Marketing

Present, Past and Future: A Simple Model for Your Personal and Firm Brands

While working to solve the stress of the oft-dreaded “elevator speech,” the helpful folks at Harvard Business Review have presented a new model that, applied broadly, can provide an effective and consistent framework for law...more

Nancy Myrland - Myrland Marketing & Social...

Branding vs. Positioning: What Is The Difference and Do You Need Both?

You might hear people talk about the need for you to establish your personal brand, or you need to create a brand for your firm. You might also hear some of us talk about the need to position yourself in the marketplace, or...more

Faegre Drinker Biddle & Reath LLP

Rebranding Roadmap – A Checklist for Changing Brand Names and Company Names

So you’re thinking about changing your company name, brand, or both.  We usually like to allow at least a few months to identify the new name and initiate protection. To help you plan, here’s a high-level overview of...more

International Lawyers Network

Rebranding or launching a new product in the CPG space? Don’t neglect intellectual property

The coronavirus pandemic has presented many challenges for those in the consumer packaged goods (CPG) space, and beyond. Supply chain disruptions, rapid migration of point-of-sale from brick-and-mortar outlets to online...more

Goulston & Storrs PC

The 2019 ICSC New York Deal Making Conference and The Ever-Evolving Retail Scene

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The ICSC New York Deal Making Conference (“NYDM”) was held at the Jacob Javits Convention Center from December 10-12 and had more than 9,600 registered attendees....more

BCLP

Loss of brand risk in branded residence projects

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Branded residence buyers, having paid a substantial premium for their association with the luxury brand, are at greater risk than they may think of the brand going away through no fault of their own. Purchasers of branded...more

Goulston & Storrs PC

Stay in the Know: Recent Developments in Trademark Law

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Retailers generally appreciate that their brands are among their most valuable assets. But it can be challenging for them to know how current trademark law will affect their selection, registration, and enforcement of those...more

Hogan Lovells

The legal implications of brand blanding

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In the trademark world, 2018 was notable for the number of well-known brands that chose to shorten and "universalize" their names, to simplify or drop their logos, or to rebrand entirely. ...more

Stange Law Firm, PC

When It Is Time To Rebrand Your Law Firm

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When you begin your marketing efforts for your law firm, you might have begun advertising with a particular message or theme in mind. You might have begun with particular images or logos. Your advertising might have a...more

Lewitt Hackman

Half Baked: The Brave New World of Branding Weed

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In last week’s election, California voters passed Prop 64, which means recreational marijuana can be sold and used by persons over 21 within the state. But don’t get excited about the gold rush just yet. Recreational...more

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