Business Development, Professional Networking, Law Firm Associates

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

Copo Strategies + Law Firm Editorial Service on 5/12/2025

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

Avoid these 4 mistakes when making your 2025 predictions

Copo Strategies + Law Firm Editorial Service on 12/17/2024

Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more

Optimism Should be Your Default

Jaburg Wilk on 12/3/2024

Maintaining optimism isn’t just about wearing rose-colored glasses. It’s about you recognizing opportunities where others see obstacles. This mindset allows you to think strategically, thereby inspiring your team and...more

Adapting Networking Strategies for the Post-Pandemic Era

International Lawyers Network on 10/9/2024

The landscape of networking has shifted significantly in recent years, driven in large part by the pandemic. This period has accelerated changes that were already underway, such as the rise of virtual meetings, remote work,...more

Relationship Marketing for Lawyers: Strategies for Meaningful Connections

International Lawyers Network on 9/18/2024

In today’s rapidly evolving legal landscape, relationship marketing remains a cornerstone for business development. However, the strategies that worked in the past need to be updated to resonate with the expectations of...more

Overcoming Networking Challenges in a Hybrid World: Tips for Business Lawyers

International Lawyers Network on 9/3/2024

The shift to virtual and hybrid networking has brought both opportunities and challenges for business lawyers. While virtual connections can broaden your reach, they also come with unique difficulties, such as screen fatigue...more

Debunking four misconceptions about thought leadership ghostwriting

Copo Strategies + Law Firm Editorial Service on 8/21/2024

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

How Law Firms Can Integrate Their TikTok and HubSpot Accounts

Good2bSocial on 5/23/2024

In today’s digital era, law firms are continually searching for innovative ways to connect with potential clients and streamline their marketing efforts. One recent advancement that offers a significant boost in this area is...more

Six ways thought leadership can help you secure speaking engagements

Copo Strategies + Law Firm Editorial Service on 5/21/2024

Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference. Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more

Four tips for converting webinars into thought leadership articles people will actually read

Copo Strategies + Law Firm Editorial Service on 5/9/2024

Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more

Hsu Untied interview with Tim Lohse, Partner at Manatt

Hsu Untied (by Richard Hsu) on 5/3/2024

An interview with Tim Lohse, Partner at Manatt by Richard Hsu...more

Hsu Untied interview with Derek Foran, Partner at Steptoe

Hsu Untied (by Richard Hsu) on 4/24/2024

An interview with Derek Foran, Partner at Steptoe by Richard Hsu...more

Content Marketing for Law Firms: 12 Tips for Creating Engaging Content

Good2bSocial on 4/19/2024

Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more

How Law Firms Can Use Social Media to Boost Their Demand Generation Efforts

Good2bSocial on 4/10/2024

In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of...more

Climbing the Legal Ladder: Career Insights Every Lawyer Needs to Succeed

International Lawyers Network on 4/4/2024

As April ushers in a new season, it’s the perfect time to reflect on our career journeys and seek inspiration for the road ahead. On our podcast, Law Firm ILN-telligence, we often delve into the pivotal lessons learned by...more

Mastering Business Communication: Strategies for Success

International Lawyers Network on 3/28/2024

Refining your communication skills is a constant journey, whether you’re a seasoned pro or just starting. Here are four actionable steps to elevate your business communication game: 1. Evaluate Your Communication Channels....more

Optimizing Your Business Development: Choosing Wisely Among Networking Events and Other Activities

LawVision on 3/5/2024

I read a great article in the Harvard Business Review on networking. In “Don’t waste your time on networking events,” author Derek Coburn suggests that networkers are not achieving the results they’re looking for through...more

Essential Soft Skills for Modern Lawyers: Navigating the Legal Landscape

International Lawyers Network on 3/1/2024

As the legal landscape evolves, mastering soft skills alongside legal expertise is crucial for success. While the industry continues to change, certain foundational skills remain essential for lawyers at every career stage....more

Four under-the-radar sources of thought leadership inspiration at conferences

Copo Strategies + Law Firm Editorial Service on 2/27/2024

At industry conferences, look past the main stage for sources of thought leadership inspiration. When attorneys attend industry conferences, it is not unusual for them to draw inspiration for future thought leadership...more

Your Professional Identity: Personal Branding in the Legal Industry

International Lawyers Network on 2/23/2024

Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more

Hsu Untied interview with David Okano, Partner at White & Case

Hsu Untied (by Richard Hsu) on 2/23/2024

An interview with David Okano, Partner at White & Case by Richard Hsu...more

Hsu Untied interview with Karen Ubell, Partner at Goodwin

Hsu Untied (by Richard Hsu) on 2/22/2024

An interview with Karen Ubell, Partner at Goodwin by Richard Hsu...more

Hsu Untied interview with Bradley Krack, Partner at Gunderson Dettmer

Hsu Untied (by Richard Hsu) on 2/21/2024

An interview with Bradley Krack, Partner at Gunderson Dettmer by Richard Hsu...more

Hsu Untied interview with Dan Cunha, General Counsel at Quora

Hsu Untied (by Richard Hsu) on 2/20/2024

An interview with Dan Cunha, General Counsel at Quora by Richard Hsu...more

Hsu Untied interview with Billy Abbott, Partner at O'Melveny

Hsu Untied (by Richard Hsu) on 2/13/2024

An interview with Billy Abbott, Partner at O'Melveny by Richard Hsu...more

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