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Career Development Content Strategy

Copo Strategies + Law Firm Editorial Service

The Trojan Horse Effect of “business of law” thought leadership

“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield - Too few law firms are creating “business of law” thought leadership. As a result, they’re missing out on the...more

International Lawyers Network

Supercharge Your Networking with Social Media: A Lawyer’s Guide

Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more

International Lawyers Network

Relationship Marketing for Lawyers: Strategies for Meaningful Connections

In today’s rapidly evolving legal landscape, relationship marketing remains a cornerstone for business development. However, the strategies that worked in the past need to be updated to resonate with the expectations of...more

Passle

Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist - Passle's CMO Series Podcast EP154

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Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence. In this episode of the CMO Series Podcast, Charles Cousins welcomes Leor Franks, Chief Business Development &...more

Omnizant

An Interview with Emily Brady on Law Firm SEO Success

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Days after graduation, Emily Brady’s career took an unexpected turn. “Does anyone know what SEO is?” she remembers a colleague asking. She didn’t at the time. But as a content developer, she was naturally curious. So she...more

International Lawyers Network

Building Connections: Two Tactics for Modernizing Relationship Marketing for Today's Lawyers

Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities? Well, those days are long gone. But bear with me, we’re not diving into a...more

Omnizant

LinkedIn Best Practices: June 2023 Algorithm Update

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As legal professionals, optimizing your LinkedIn presence is essential to grow your network, engage with potential clients, and showcase your expertise. The platform is moving away from casual, opinionated content and back...more

Association of Certified E-Discovery...

[Webinar] Building Your Brand and Raising Your Visibility in the E-Discovery Market - March 31st, 2:00 pm - 3:00 pm ET

This program will offer practical guidance on how to create content, network, and leverage technology to spotlight your interests, talent, and experience to create new opportunities in a competitive market. It will also...more

Legal Internet Solutions Inc.

What is Legal Marketing?

In its most basic form, legal marketing is the process of promoting and selling legal services to potential clients. This can be done through traditional marketing channels like advertising, public relations, and networking,...more

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