What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
Redefining Value: What Today’s Legal Buyers Want - On Record PR
Gareth Osborne and John Riley on How to Build Seamless Client Experiences - Episode 10 Passle's CMO Series Digital Masterclass:
Podcast - The 3 Core Themes of Trial Law: Know Your Court
072: Prepare For Trump Executive Orders To Hit Your Law Firm
Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands - CMO Series Rainmakers Podcast
Innovation in Second Requests: Data is Your Greatest Asset
Hsu Untied interview with Brian Wheeler, Partner at Foley
The BIG mistake plaintiffs' firms often make when talking to their referral sources
William McLaughlin of McNees Wallace & Nurick on Driving BD Success Step-by-Step in Any Market - Passle's CMO Series Podcast EP163
Vetting a ghostwriter? Make sure they say they'll do this one thing.
The five ways that thought leadership is a talent magnet
CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence
Amanda Schneider on How to Integrate Individual and Law Firm Brands Online - Passle's CMO Series Digital Masterclass
Ryan MacDougall Discusses Business Development in the Legal Industry
Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special
Trial Advocacy in the Modern World
This Extraordinary Process Called "Trials"
Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts
Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157
In the grind of the day-to-day, it can sometimes be easy to forget who is at the center of everything we do – our clients. I’d like to offer you two contrasting stories that serve as a reminder of putting clients first (which...more
In today’s competitive legal market, simply knowing people isn’t enough. I often hear from clients, “She’ll definitely call me if she ever has a legal need” or “I play golf with him every week; he’ll certainly call me if he...more
Many things go without saying. But the fact that attorneys wear many hats—especially those working as in-house counsel—shouldn’t be one of them. These professionals must not only appear Janus-like in their ability to...more
Take a quick look in my garage and you will see boxes filled with tools. At first glance, many of them appear to be doubles of the same tool. You may ask, ‘why so many of the same tools?’ I would answer, ‘take a closer...more
Clients look to their legal counsel for guidance and advice. The best attorneys track developments, identify patterns, and start conversations with clients before their clients know they need advice. This is the foundation...more
Studies in the legal market consistently show that most client team “programs” are not doing well and that many firms do not even have a focus on key clients. Here are some quick bullet points to… Originally published...more
As we edge towards the end of the third quarter of 2020 and a great deal of uncertainty still remains, the one conversation I’m having over and over again with lawyers is around how to keep current clients happy and bring in...more
To their dismay, lawyers working through the early months of the coronavirus pandemic discovered a pressing need for a skill few possessed: the ability to effectively advocate in cyberspace. The world of webcam and screen...more
JW Way Fundamental #9: Leave your ego at the door . "At all times, stay focused on serving the needs of our client and our firm, rather than on serving your ego. Remember – it’s about the client and our firm, not you!" ...more
JW Way Fundamental #4: Walk in your client’s shoes. See the world from their perspective. Empathize by understanding their fears and concerns and showing you care. Ask, “If I were in their shoes, what would I want to know and...more
JW Way Fundamental #6: Be passionate about the client experience - "Make each client interaction memorable for its warmth, thoughtfulness, and helpfulness. Create wow experiences, Be obsessive about response time and...more
JW Way Fundamental #11: Demonstrate Respect "Treat others with courtesy and dignity. Show respect by listening fully and actively, paying attention to your words and attitude. Give your undivided attention without...more
JW Way Fundamental #18: Speak Constructively - "Address issues in a candid, direct, kind and respectful manner with those involved or affected. Be courageous enough to say what you believe should be said. Ask questions,...more
JW Way Fundamental #11: Demonstrate Respect - "Treat others with courtesy and dignity. Show respect by listening fully and actively, paying attention to your words and attitude. Give your undivided attention without...more
These days, it seems that everyone is looking for a quick fix to everything. How do I get clients fast? How can I do business development without being directly involved myself? How can I skip ahead to the final steps? ...more
JW Way Fundamental #10: Communicate to be Understood "Know your audience. Use the language of your audience to write and speak clearly concisely, in away that can be easily understood." The purpose of communicating - whether...more
JW Way Fundamental #10: Communicate to be Understood "Know your audience. Use the language of your audience to write and speak clearly concisely, in away that can be easily understood."...more
JW Way Fundamental #5: Listen Fully - "Listening is more than simply not speaking. Give others your undivided attention. Set aside your own judgments and preconceived notions. Listen with focus. Most importantly, listen to...more
JW Way Fundamental #7: Honor your commitments. "Do what you say you are going to do when you say you are going to do it. If a commitment can’t be fulfilled, tell others early and agree on a new commitment."...more