Hsu Untied interview with Andy Bradley, Partner at Gunderson Dettmer
Innovative Alternatives for Tackling High Volume Legal Processes
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
Passle's CMO Series REPRESENTS: Lucie Allen & Silvia Van den Bruel on Normalizing #MenopauseMatters
Thought leadership is a potent client service tool you didn't know you had
Take your relationships to another level by co-authoring thought leadership with clients and referral sources
Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen
5 Tips For Writing Conflict Emails
How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass
Clinton Gary of CREDO Consulting on Collaborative Growth: A Guide for CMOs and Managing Partners - Passle's CMO Series Podcast EP152
Science can't clone you, but your thought leadership content can
JONES DAY TALKS®: Exploring Law Firm Opportunities as a First Generation Law Student
Lee Grunnell of Womble Bond Dickinson on The Importance Of Advertising in Professional Services - Episode 150 of the Passle CMO Series Podcast
Hsu Untied interview with Nick Khadder, General Counsel at CooperCompanies
Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal - Passle's CMO Series Podcast EP149
The Chartwell Chronicles: Artificial Intelligence
Phill McGowan of Reed Smith on Strategic Communications: The Greatest Untapped Potential in Legal BD? - Passle's CMO Series EP147
Artificial Intelligence: 5 Steps Law Firms Can Take Starting Today
Tracey Whyte of Piper Alderman on Getting the Most Out of AI in a Lean Marketing & BD Team - Passle's CMO Series Podcast
Nick Andrews of Knight Frank on The Changing Nature of Building Trust in Professional Services Marketing - Passle CMO Series Podcast EP143
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers can take their relationships with their clients and referral sources to another level by co-authoring thought...more
In this episode of the Market Leaders Podcast, David Ackert interviews Guest Chris Pullen, Head of Business Development at Kennedys. Chris shares his extensive experience spanning over thirty years in law, including a...more
Attorney Edward Robson shares five tips for writing conflict emails. He says you should keep your emails in context [02:00], write your email as if it will be seen by a judge or jury [04:15], refrain from admitting fault in...more
A recent article on Law.com, Partners Confront ‘Deeply Uncomfortable’ Client Communications on Soaring Billing Rates, highlighted a growing trend in the legal industry: many firms are shifting away from personal...more
An Accounting business based in Perth, Australia is taking on a lot of new Clients. That’s good… but they weren’t doing a great job of onboarding these new Clients. So they revisited and documented processes related to...more
On average, a person engages in 145-200 interactions daily, both in-person and online. However, only 10-20% of these interactions are truly memorable. Among all these interactions, approximately 5-10% are negative, while...more
Poor time management limits success more than people realize it does. The people you work for, whether bosses or clients, will notice if you show up late or miss a deadline. When you do, it reflects poorly on you and your...more
In the world of B2B professional services, advertising is frequently one of the least utilized marketing tools. Earlier this year, Thompson Reuters published their "State of Global Legal Marketing & BD" report, revealing that...more
Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional services. As digital media rises, the fast-paced nature of the media landscape and...more
Organisation for lawyers can be tough. Still—no matter how competent you are—a cluttered, disorganised space can negatively affect how you practice law. Whether you’ve lost your desk under a chaotic pile of papers, you’re...more
Groups frequently make decisions. Even not making a decision is making a decision. Many decisions are minor, while others have major consequences. And all of us make decisions all the time. This fundamental covers the...more
Acceptance is hard. At times it is easier, but it is always a process. Frequently it revolves around a change. And we all have varying degrees of change tolerance. Our recent move tested both the ability to manage change...more
By Co-Founding Principals Susan Raridon Lambreth and Joseph Altonji Co-author Susan Raridon Lambreth wrote an article for the American Bar Association Journal (ABA Journal) in 1989 about the future of law firms over the next...more
What are you doing right now? Are you focusing on reading these words, or do you have an eye on your email, texts, social media, or maybe all of them? Or are you on the phone? We all think we can do this and do it well, but...more
The Spotlight had the pleasure of sitting down with Anne Paape, managing director and senior fiduciary counsel at Cresset and Cresset Trust Company, to talk about the historic transfer of wealth many countries are undergoing,...more
Artificial Intelligence and Generative AI, or Gen AI, can be overwhelming. I want you to make sure you are not falling too far behind because you are overwhelmed or confused. In this brief episode of Legal Marketing...more
Are you a Practice Group or Department Leader in your firm? Or, an industry or client team leader? As I wrote about in the second edition of The Practice Group Leader’s Handbook for Success, you may focus on the magnitude of...more
Elevating the performance of those around you versus solely focusing on your own results is a critical distinction in personal and professional development. When you prioritize lifting others, you contribute to a...more
It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more
Inspiration does not come when it’s convenient. Inspiration does not care about the time of day, your schedule, or if you’re busy at the moment. When it comes it comes, you need to pay attention. If you don’t, it is to your...more
Retaining and growing existing client relationships and building new business. That’s basically the business development strategy on which most firms are, or at least should be, focused. It is a sound strategy indeed, but...more
Hope is a powerful force that drives all of us in all facets of our lives. In the realm of business, hope often manifests as the belief in innovation and the potential for growth. Entrepreneurs embark on new ventures with the...more
In today’s hyper-connected world, our devices keep us tethered to work even during off-hours. While taking breaks is crucial for well-being, being responsive remains a cornerstone of client and business relationships. Yet,...more
When I say study minimalism, I’m referring to the value in adopting a lifestyle philosophy that encourages you to declutter your life and focus on quality over quantity. By embracing minimalism, you eliminate excess and...more
Building a thriving practice often hinges on one crucial factor: referrals. Referrals not only bring in new clients but also serve as a testament to your credibility and expertise. Developing a robust referral network is a...more