Five rules for building trust with the audience so you can build a following
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
Thought leadership is a potent client service tool you didn't know you had
How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass
Science can't clone you, but your thought leadership content can
Thought leadership provides air support for your business development ground game
Don't chase eyeballs with your thought leadership. Chase these two things instead.
Here's how thought leadership content greases your business development skids
Yes, your firm should create bingeable thought leadership content
Thought leadership is a process, not a product
Calibrate these five aspects of your thought leadership—or risk it failing miserably
Law Firm ILN-telligence Podcast | Episode 91: Amanda Schneider | Epstein Becker Green
Four unexpected lessons about writing that lawyers can learn from cake decorating competitions
Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services? - Passle's CMO Series EP140
Five reasons you should be curating content if you're too busy to create content
You should be taking a stand in your thought leadership
Sheenika Gandhi of Greenberg Glusker on Reimagining Associate Training For BD Success - Passle's CMO Series Podcast
The best writers put their readers on the slide, not the monkey bars
You won't be successful with your thought leadership unless you do this
Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative Artificial Intelligence
Law firms can get many new client leads based on their rankings in the major search engines. Being on the first page of the Google search results in a particular area of law can be a game changer....more
The statistics speak for themselves: - Influencer marketing in the US is valued at over $16 billion. - 72% of Gen Z and Millennials follow influencers on social media. - 89% of marketers intend to increase influencer...more
Have you heard about ChatGPT, the A.I. tool that will replace all writers and content creators? ChatGPT is a real tool that may help with content creation, but it is not a replacement for human writers...more
With the rise of tablet and e-reader popularity, ebooks have become an important part of legal thought leadership. Ebooks are an incredibly powerful lead-generation tool and a key piece of a robust content marketing strategy....more
Law firm blogs that haven’t been updated in weeks, months, or years are doing more harm than good. Law firms should keep them fresh — or kill them off....more
If you have an attorney website, you may have been contacted by someone who wants to write an article for you. Free content sounds pretty sweet, right? Unfortunately, it’s not always a good deal for you and your firm. On the...more
Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more
Nick Mooney and Joseph Schaeffer, Spilman Technology Law Practice Group Chairs, discuss proposed amendments from the Department of Justice, a recent statement from Justice Thomas on the Supreme Court’s “shadow docket,” and a...more
My title my be tongue-in-cheek, but my message this week is quite serious. We’ll get to that in a moment. First, I want to consider for a moment what happens in a crisis. We panic a little bit, right? Even if we stay...more
Let’s talk now about how you make it easy for your avatar to find you. After all, if you’re setting everything up to make that person happy, you have to be able to get together. You need to develop a marketing strategy. For...more
In a decision dated March 1st, 2019, the Paris Court of Appeal reminded that specific conditions must be met for hosting providers to be held liable in case of unlawful content....more
In the United States, copyright owners have a number of exclusive rights, including the right to publicly display a work of visual art. This would include, for instance, the right to post a copyrighted photograph on a...more
Significant Changes to Online Copyright (DMCA) Safe Harbor and DoD Contractor Cybersecurity (NIST 800-171) Requirements Take Effect at the End of This Year. Important Change Affecting Digital Millennium Copyright Act...more
While the UK Court of Appeal has opened the door for broadband ISP blocking to combat trademark or copyright-infringing activities, the picture in the United States, China and Hong Kong is more complex. ...more