Episode 12 - CMO Series Digital Masterclass: Appius on Choosing the Right CMS for Law Firms
Innovation in Compliance: Mastering Compliance Branding on LinkedIn: Insights from Carol Kaemmerer
Let's debunk these four misconceptions about thought leadership ghostwriting
SBR-Authors Podcast: The Resilience of the Human Spirit: Ana Hebra Flaster’s Immigrant Story and the Essence of Liberty
SBR-Authors Podcast: A Journey Through Memoir, Technology, and Grief with Tony Stewart
Sunday Book Review: June 1, 2025, The Summer Murder Mystery Edition
Sunday Book Review: March 9, 2025, The Defending the Mind Edition
(Podcast) The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
The Briefing: Westlaw v. Ross AI - Is This The End of AI Training or The Future of AI Training
With thought leadership, size certainly matters, but not the way you might think
Your thought leadership should talk to the clients you have today—and the ones you want tomorrow
You should consider this four-part framework for using AI in your content creation process
Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass
In today's era of AI content, credible content is authoritative content
Amanda Schneider on How to Integrate Individual and Law Firm Brands Online - Passle's CMO Series Digital Masterclass
Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special
Chase partiality, not virality, when creating thought leadership content
Marketing Minute Video with NP Strategy: Navigating a Crisis Like a Pro
Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts
Passle's CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services Websites
First impressions matter in the legal industry, but they’re not enough. People do more research, and that’s where your personal brand comes in. Prospects may read reviews, check websites, and look thoroughly at your social...more
Implementing a seamless Content Management System that is able to grow alongside the firm in the long-term should be a top priority within law firms' digital strategies. Through extended team collaboration, firms can create a...more
Legal marketers often come to us and ask the burning question: “How long will it take the SEO strategy to start working?” The answer might disappoint those seeking instant results, but it’s crucial to understand from the...more
Failing to capture prospective clients’ attention can mean lost opportunities and diminished revenue. The solution? Consistent visibility and strategic engagement. The “Rule of 7” is a classic marketing principle that...more
Law firms can get many new client leads based on their rankings in the major search engines. Being on the first page of the Google search results in a particular area of law can be a game changer....more
The statistics speak for themselves: - Influencer marketing in the US is valued at over $16 billion. - 72% of Gen Z and Millennials follow influencers on social media. - 89% of marketers intend to increase influencer...more
If you read the title of this post wondering, “Why do I need to make my content E.E.A.T.? Content doesn’t need to be fed,” you are in luck because, throughout this article, we will be explaining what E.E.A.T. actually stands...more
Have you heard about ChatGPT, the A.I. tool that will replace all writers and content creators? ChatGPT is a real tool that may help with content creation, but it is not a replacement for human writers...more
Over the past month, ChatGPT has been the talk of the town among marketing professionals. What is ChatGPT? How can it be used? Will it displace jobs? While there are many unknowns about what’s to come of ChatGPT, we do know...more
With the rise of tablet and e-reader popularity, ebooks have become an important part of legal thought leadership. Ebooks are an incredibly powerful lead-generation tool and a key piece of a robust content marketing strategy....more
Law firm blogs that haven’t been updated in weeks, months, or years are doing more harm than good. Law firms should keep them fresh — or kill them off....more
If you have an attorney website, you may have been contacted by someone who wants to write an article for you. Free content sounds pretty sweet, right? Unfortunately, it’s not always a good deal for you and your firm. On the...more
Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more
Nick Mooney and Joseph Schaeffer, Spilman Technology Law Practice Group Chairs, discuss proposed amendments from the Department of Justice, a recent statement from Justice Thomas on the Supreme Court’s “shadow docket,” and a...more
My title my be tongue-in-cheek, but my message this week is quite serious. We’ll get to that in a moment. First, I want to consider for a moment what happens in a crisis. We panic a little bit, right? Even if we stay...more
In a decision dated March 1st, 2019, the Paris Court of Appeal reminded that specific conditions must be met for hosting providers to be held liable in case of unlawful content....more
In the United States, copyright owners have a number of exclusive rights, including the right to publicly display a work of visual art. This would include, for instance, the right to post a copyrighted photograph on a...more
Significant Changes to Online Copyright (DMCA) Safe Harbor and DoD Contractor Cybersecurity (NIST 800-171) Requirements Take Effect at the End of This Year. Important Change Affecting Digital Millennium Copyright Act...more
While the UK Court of Appeal has opened the door for broadband ISP blocking to combat trademark or copyright-infringing activities, the picture in the United States, China and Hong Kong is more complex. ...more