Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast
Five rules for building trust with the audience so you can build a following
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass
Thought leadership is a potent client service tool you didn't know you had
Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist - Passle's CMO Series Podcast EP154
How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass
Here's why Costco should inspire your thought leadership efforts
EP2 CMO Series Digital Masterclass: Placing Thought Leadership At The Heart Of Your Online Brand
Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast
Hsu Untied interview with Tim Best, Partner at Gunderson
Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence
Building a Prosperous Future for Law Firms: On Record PR
Science can't clone you, but your thought leadership content can
Thought leadership provides air support for your business development ground game
Keep your thought leadership fresh by making it nonperishable
Elizabeth Anscombe of Nardello & Co. on Building Trust in Confidential Services - Passle's CMO Series Podcast EP148
CMO Series Podcast Special - The Highlights from CMO Series Live in New York
Don't chase eyeballs with your thought leadership. Chase these two things instead.
Thought leadership is also a client and referral source retention tool
Trial graphics are instrumental in conveying your story to today’s jurors. Presenting an understandable argument to a jury usually involves technology-driven visual communication in the form of demonstrative exhibits and...more
Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more
In this episode of On Record PR, Gina Rubel goes on record with Lydia Petrakis, Corporate Counsel and Digital Strategist at Microsoft, to discuss how generative AI is transforming the work processes of in-house legal teams...more
In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more
Beyond merely sharing firm news and updates, newsletters can be a strategic tool for client engagement, thought leadership, and business development....more
Beyond courtroom battles and legal briefs, earned media can shape your career in unprecedented ways. Ready to amplify your reach? In today’s legal landscape, where visibility and credibility reign supreme, earned media is a...more
A new survey reveals that two-thirds of marketers plan to spend even more money on OTT (over the top) advertising in the future. OTT for attorneys can be highly effective, but many of the attorneys we work with do not have a...more
[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more
Law firm marketer Tom Gabor looks at the value a solid LinkedIn profile can offer in terms of search, visibility, recruitment, and even business development....more
The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more
Almost any law firm seeking to build its brand and connect with potential clients understands that an active and compelling social media presence is essential to achieving those objectives....more
When Nehemiah Mabry was a PhD student at NC State University, he made a video for the national Engineering: Stay with It campaign launched by Intel, MTV and Facebook, which encouraged students to pursue a future in...more
Stephanie Dorssom shares an excellent collection of actionable takeaways for digital marketers from the recent Digital Summit conference in Kansas City....more
A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a...more
Many people confuse digital marketing with web marketing. Digital marketing is the science of promoting services using digital channels such as search engines, social media, websites, apps, etc. Law firm web marketing falls...more
Law firms can easily and markedly stand out from their competition by creating and distributing multimedia client alerts. For law firms, it’s time to give the good old trusty client alert an upgrade....more
If your firm has blogs separate from your main firm domain, there are some considerations to keep top of mind. Read on to learn more about how (and why) to migrate your off-site blog to your firm’s website....more
Bill Turner, chief strategy officer, and Drew Hawkins, director of digital marketing, oversee marketing and communications efforts for the U.S. arm of the global law firm Womble Bond Dickinson (U.S.) LLP (WBD). Together, they...more
Corporate law firms should begin mapping out their metaverse content marketing plans or risk falling behind their competitors...more
We all know by now that content is king in digital marketing. While content is constantly evolving, from written thought leadership to videos, to audio content, and everything in between, the importance of content isn’t going...more
Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked to edit a Wikipedia page (or worse: create one)....more
Your future clients are almost certainly online, and that’s where they will look for your services. However, planning strategies to gain visibility online can be complex and even overwhelming. How can you create a digital...more
Prospective clients’ shortened attention span and changing expectations now demand that lawyers adopt more tech-savvy and consumer-friendly approaches to communication than a bylined article in a scholarly journal....more
(2 min, 41 sec) There are many changes and developments in content, social, and digital media on a regular basis. My goal is to wade through those and quickly bring you those that could be important to you. FYI: LinkedIn...more
Incorporating a live chat service on your firm’s website provides a real-time engagement opportunity for potential clients....more