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Content Strategy Law Practice Management Websites

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Tips For a Well Written and Optimized Attorney Biography Page

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If you’re like most professionals with an online presence, you put a lot of thought into the content that goes on your website. You’re aware of what potential clients are looking for, and you’ve got some ideas about SEO. You...more

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5 Reasons You Shouldn’t Use ChatGPT to Create Your Law Firm’s Website Content

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If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest...more

Omnizant

SEO in 2025: EEAT, AI Overviews and a New Approach to Visibility

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2025 is a new year, but the same best practices apply—and that starts with EEAT. A strategic website design and dynamic SEO campaign for your law firm are your key to unlocking online success. But we hear from a lot of legal...more

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Navigation Gone Wrong: Top Mistakes That Might Be Hurting Conversions

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You’re just a lawyer, standing in front of a distracted audience, trying to retain their attention and earn their business. Your navigation could seal the deal—or not....more

Legal Internet Solutions Inc.

Don’t Redesign Your Website in 2025 Without Reading This First

Maybe your site feels like it’s stuck in a time warp, with a design that screams “2018 called and wants its hero image back.” Or perhaps you’ve noticed potential clients bouncing faster than you can say “hello?” Either way,...more

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Getting Your Law Firm’s Website Ready for the Holidays

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‘Tis the season for website updates! The holiday season can be a whirlwind, but it’s also a prime opportunity for law firms to connect with current and prospective clients....more

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Minimizing Decision Paralysis in the Attorney Selection Process

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Decision paralysis impacts people who struggle to make a decision, often because they’re faced with too much information or too many options. Your website may be contributing to people’s frustration and exhaustion when trying...more

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The Marketing Rule of 7 and Your Law Practice

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Failing to capture prospective clients’ attention can mean lost opportunities and diminished revenue. The solution? Consistent visibility and strategic engagement.  The “Rule of 7” is a classic marketing principle that...more

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Should Your Law Firm Use Search Engine Positioning to Rank Higher On SERPs?

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After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can...more

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Multiple Websites for One Law Firm

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Imagine seeing five different exit signs on the highway for the same destination. Confusing, right? Multiple sites for one firm can be similarly misleading for a law firm’s prospective clients. Some firms come to us with...more

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Understanding (and Watching) Your Competition

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Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more

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Google Analytics 4 for Law Firms

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Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more

Omnizant

Is Your Firm Suffering From Digital Decay?

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The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss....more

Omnizant

Digital Strategy Planning for 2024

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The end of the calendar year is a potent cocktail of stress, accomplishment and setting lofty goals for the future. Digital strategy planning is your key to calmly and confidently meeting the demands of the New Year. ...more

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An Interview with Emily Brady on Law Firm SEO Success

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Days after graduation, Emily Brady’s career took an unexpected turn. “Does anyone know what SEO is?” she remembers a colleague asking. She didn’t at the time. But as a content developer, she was naturally curious. So she...more

Stange Law Firm, PC

Should You Use The Same Webpage Company As Others?

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Law firms do have many options when deciding what webpage company to use. There are lots of companies out there that can create and manage a law firm’s webpage....more

Passle

There's still time to register for the CMO Series Webinar: Composable Architecture and Why it Benefits Your Firm

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Composable Architecture and Why it Benefits Your Firm with Mikkel Keller Stubkjaer, Head of Development at Novicell UK Tuesday 10 October 2023, 11:00 (Eastern time) Mikkel joins the series to unveil the remarkable world of...more

Copo Strategies + Law Firm Editorial Service

Why your law firm might have ZOMBIE blogs—and why you should put them out of their misery

Law firm blogs that haven’t been updated in weeks, months, or years are doing more harm than good. Law firms should keep them fresh — or kill them off....more

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Optimizing Your Law Firm’s Website for Voice Search

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Hey Siri, Okay Google, Alexa…where can I find a good lawyer? Robot assistants have made verbal queries easier and more popular than ever. But what does this mean for attorney websites? Is it really necessary to optimize your...more

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Allowing Guest Posts on Your Law Firm’s Website: Is It Ever Worth It?

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If you have an attorney website, you may have been contacted by someone who wants to write an article for you. Free content sounds pretty sweet, right? Unfortunately, it’s not always a good deal for you and your firm. On the...more

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Marketing for a Law Firm: 7 Common Mistakes and How to Avoid Them

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Are you troubled by your low return on investments (ROI) despite all your digital marketing efforts? Then, it might be time to reassess your strategies and discover the digital marketing mistakes that are affecting your firm....more

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How Competitor Analysis Can Help Law Firms Create Landing Pages That Convert

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In a highly competitive environment, it’s essential that your landing pages do their job. How can you make sure your landing pages are doing more to draw in potential clients than your competitors? Start by checking them out!...more

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The Ultimate Guide to Online Marketing for Attorneys

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Legal marketing is unique in many ways. It differs immensely from B2C marketing, and even from B2B marketing. We’ve put together a quick guide on online attorney marketing for legal marketers to review. If you’ve practiced...more

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Podcasting for Law Firms: 8 Steps to Get Started

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Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more

JD Supra Perspectives

Soup to Nuts Webinars: Strategy, Production & Follow Up

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Join a panel of experienced legal marketers to learn tips and tricks for managing a successful webinar from start to finish. Panelists discuss pre-webinar strategy and planning, marketing the webinar through digital channels,...more

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