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Omnizant

Understanding (and Watching) Your Competition

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Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more

Good2bSocial

Google Analytics 4 for Law Firms

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Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more

Omnizant

Is Your Firm Suffering From Digital Decay?

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The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss....more

Omnizant

Digital Strategy Planning for 2024

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The end of the calendar year is a potent cocktail of stress, accomplishment and setting lofty goals for the future. Digital strategy planning is your key to calmly and confidently meeting the demands of the New Year. ...more

Omnizant

An Interview with Emily Brady on Law Firm SEO Success

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Days after graduation, Emily Brady’s career took an unexpected turn. “Does anyone know what SEO is?” she remembers a colleague asking. She didn’t at the time. But as a content developer, she was naturally curious. So she...more

Stange Law Firm, PC

Should You Use The Same Webpage Company As Others?

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Law firms do have many options when deciding what webpage company to use. There are lots of companies out there that can create and manage a law firm’s webpage....more

Passle

There's still time to register for the CMO Series Webinar: Composable Architecture and Why it Benefits Your Firm

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Composable Architecture and Why it Benefits Your Firm with Mikkel Keller Stubkjaer, Head of Development at Novicell UK Tuesday 10 October 2023, 11:00 (Eastern time) Mikkel joins the series to unveil the remarkable world of...more

Copo Strategies + Law Firm Editorial Service

Why your law firm might have ZOMBIE blogs—and why you should put them out of their misery

Law firm blogs that haven’t been updated in weeks, months, or years are doing more harm than good. Law firms should keep them fresh — or kill them off....more

Omnizant

Optimizing Your Law Firm’s Website for Voice Search

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Hey Siri, Okay Google, Alexa…where can I find a good lawyer? Robot assistants have made verbal queries easier and more popular than ever. But what does this mean for attorney websites? Is it really necessary to optimize your...more

Omnizant

Allowing Guest Posts on Your Law Firm’s Website: Is It Ever Worth It?

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If you have an attorney website, you may have been contacted by someone who wants to write an article for you. Free content sounds pretty sweet, right? Unfortunately, it’s not always a good deal for you and your firm. On the...more

Good2bSocial

Marketing for a Law Firm: 7 Common Mistakes and How to Avoid Them

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Are you troubled by your low return on investments (ROI) despite all your digital marketing efforts? Then, it might be time to reassess your strategies and discover the digital marketing mistakes that are affecting your firm....more

Good2bSocial

How Competitor Analysis Can Help Law Firms Create Landing Pages That Convert

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In a highly competitive environment, it’s essential that your landing pages do their job. How can you make sure your landing pages are doing more to draw in potential clients than your competitors? Start by checking them out!...more

Good2bSocial

The Ultimate Guide to Online Marketing for Attorneys

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Legal marketing is unique in many ways. It differs immensely from B2C marketing, and even from B2B marketing. We’ve put together a quick guide on online attorney marketing for legal marketers to review. If you’ve practiced...more

Good2bSocial

Podcasting for Law Firms: 8 Steps to Get Started

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Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more

JD Supra Perspectives

Soup to Nuts Webinars: Strategy, Production & Follow Up

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Join a panel of experienced legal marketers to learn tips and tricks for managing a successful webinar from start to finish. Panelists discuss pre-webinar strategy and planning, marketing the webinar through digital channels,...more

Stange Law Firm, PC

Do you have protection from fraudulent clicks?

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Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services...more

Stange Law Firm, PC

CLE materials can be used for webpage content

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In a previous blog entry, I talked about the reasons why lawyers should consider teaching continuing legal education seminars (CLEs).  Of course, you have got to get to a place in your legal career where the state and local...more

Stange Law Firm, PC

What's The Trust of Your Webpage?

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Search engine optimization is important to the visibility and ranking of a law firm webpage. There are many factors that go into how a law firm webpage ranks. Further, the algorithm that the search engines employ is...more

Casetext

How To Start a Law Firm Without a Plan or Budget - Day 11: Good marketing means less selling

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Let’s talk now about how you make it easy for your avatar to find you. After all, if you’re setting everything up to make that person happy, you have to be able to get together. You need to develop a marketing strategy. For...more

Furia Rubel Communications, Inc.

Tips for Writing Effective Attorney Bios

Would it surprise you to know that the majority of visitor traffic to a law firm’s website does not come in through the home page? It’s true. Only about 4 in 10 visitors enter through the home page. Most visitors enter a...more

Knapp Marketing

A Deep Dive into Brand & Messaging and Content Strategy

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At the Legal Marketing Association’s national conference last month, some super smart folks sat down for a deep dive into the strategy, writing, design, and development of law firm websites. Moderating the session was Robert...more

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