(Podcast) The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis
The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis
(Podcast) The Briefing: New California Laws for Digital Replicas Both Live and Dead
PODCAST: Williams Mullen's Trending Now: An IP Podcast - Artificial Intelligence: Issues Affecting Creators, Writers and Artists
The Briefing: Authors Get Mixed Results with Initial Skirmish in OpenAI Lawsuit
The Briefing: Authors Get Mixed Results with Initial Skirmish in OpenAI Lawsuit (Podcast)
Using Generative AI to Power Innovation in the Legal Sector: On Record PR
How Generative AI Is Reshaping Digital Strategies in 2024 with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications: On Record PR
Building a law firm off of 1.7 million TikTok followers - Legally Contented podcast
[LEGAL MARKETING MOMENTS] Recent Changes In Social and Digital Media
Understanding NFTs and Their Legal Implications
NFTs 101: The Basics of Non-Fungible Tokens, and Beyond
CMO Kevin Iredell on the Digital Transformation of Law Firms — Passle Podcast
Planning for the Future of Digital Marketing in 2021, with Leslie Richards, CIO of Furia Rubel Communications: On Record PR
Why Analytics Matter (and Why They Don't) - The Thought Leadership Project
Reporting the News as a Multimedia Journalist with Marion Callahan: On Record PR
[EP. 40: LEGAL MARKETING MINUTES] Are Younger People Better At Social Media (video)?
[EP. 40] Are Younger People Better At Social Media?
[EP. 40: LEGAL MARKETING MINUTES PODCAST] Are Digital Natives Better At Social Media?
To Be Known for Your Expertise, Turn Your Content Into Campaigns - Here's How
In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in...more
As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more
As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube,...more
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more
Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more
Beyond merely sharing firm news and updates, newsletters can be a strategic tool for client engagement, thought leadership, and business development....more
Beyond courtroom battles and legal briefs, earned media can shape your career in unprecedented ways. Ready to amplify your reach? In today’s legal landscape, where visibility and credibility reign supreme, earned media is a...more
A new survey reveals that two-thirds of marketers plan to spend even more money on OTT (over the top) advertising in the future. OTT for attorneys can be highly effective, but many of the attorneys we work with do not have a...more
Law firm marketer Tom Gabor looks at the value a solid LinkedIn profile can offer in terms of search, visibility, recruitment, and even business development....more
The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more
A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a...more
Many people confuse digital marketing with web marketing. Digital marketing is the science of promoting services using digital channels such as search engines, social media, websites, apps, etc. Law firm web marketing falls...more
Law firms can easily and markedly stand out from their competition by creating and distributing multimedia client alerts. For law firms, it’s time to give the good old trusty client alert an upgrade....more
Corporate law firms should begin mapping out their metaverse content marketing plans or risk falling behind their competitors...more
We all know by now that content is king in digital marketing. While content is constantly evolving, from written thought leadership to videos, to audio content, and everything in between, the importance of content isn’t going...more
Your future clients are almost certainly online, and that’s where they will look for your services. However, planning strategies to gain visibility online can be complex and even overwhelming. How can you create a digital...more
(2 min, 41 sec) There are many changes and developments in content, social, and digital media on a regular basis. My goal is to wade through those and quickly bring you those that could be important to you. FYI: LinkedIn...more
There is something to be said for making a good first impression. From Robyn Addis at LISI, ten tips to make your firm's website count....more
Sandra Del Tiempo describes three easy ways to ensure that the right people are made aware of your upcoming virtual programs and events....more
Last week we quickly pivoted from watching the 24/7 “Map Show” to spending our screen time learning at the ANA 2020 Marketing Law Conference. It was a great three days in Chicago in our pajamas of educational seminars....more
As the old saying goes, what you measure you can manage, and that’s especially true when it comes to thought-leadership marketing. In this episode, Tom and Jay discuss why it’s important to keep an eye on content analytics in...more
Ashley Hollingsworth explains a strategic approach to your firm's social content, for better engagement and extended reach....more
Most big brands will attest to the powerful branding tool that is Instagram. However, we’re often asked whether Instagram is a good platform for law firms. While it is up to each firm, practice and attorney to evaluate...more
This article originally appeared on the Legal Marketing Association’s 12 Days of Social & Digital Media Series. On the eleventh day Gina Rubel discussed the importance of podcasts in a law firm’s social and digital media mix....more
Key takeaways from a recent LMA Mid-Atlantic panel presentation on using data to focus your firm's content strategy, invesment, and successes....more