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Digital Media Marketing Perspectives

Stefanie Marrone Consulting

Enhance Your Law Firm’s Social Media Strategy: Creative Social Media Content Ideas for Every Platform

Stefanie Marrone shares some innovative post ideas to help you create a dynamic social media calendar for your law firm....more

Good2bSocial

Content Ideas to Boost Demand Generation for Law Firms

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Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more

Furia Rubel Communications, Inc.

Using Generative AI to Power Innovation in the Legal Sector: On Record PR

In this episode of On Record PR, Gina Rubel goes on record with Lydia Petrakis, Corporate Counsel and Digital Strategist at Microsoft, to discuss how generative AI is transforming the work processes of in-house legal teams...more

Furia Rubel Communications, Inc.

How Generative AI Is Reshaping Digital Strategies in 2024 with Leslie Richards, Chief Innovation Officer of Furia Rubel...

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more

Stefanie Marrone Consulting

Amplifying Law Firm Success Through the Strategic Impact of Newsletters

Beyond merely sharing firm news and updates, newsletters can be a strategic tool for client engagement, thought leadership, and business development....more

Omnizant

The Game-Changing Potential of Earned Media for Lawyers

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Beyond courtroom battles and legal briefs, earned media can shape your career in unprecedented ways. Ready to amplify your reach? In today’s legal landscape, where visibility and credibility reign supreme, earned media is a...more

Copo Strategies + Law Firm Editorial Service

Building a law firm off of 1.7 million TikTok followers - Legally Contented podcast

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Legal Marketing Association (LMA)

Web 3.0/Metaverse: How Will It Affect Legal Marketing?

Marketing Manager Alice Simons interviews Julie Gurney, Director of Marketing at Benesch, and Lance Wyllie, CMO & Head of Growth at Lawcity.com, about their recent LMA session on Web 3.0 for law firms....more

JD Supra Perspectives

LinkedIn for Law Firms - Strategies & Tips for Law Firm Profile Success

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Law firm marketer Tom Gabor looks at the value a solid LinkedIn profile can offer in terms of search, visibility, recruitment, and even business development....more

Copo Strategies + Law Firm Editorial Service

Six ways law firms can stay out ahead of competitors’ content marketing efforts

The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more

JD Supra Perspectives

WTF Is ... Slack

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The latest focus in Laura Toledo's "WTF Is..." series: Slack. ...more

JD Supra Perspectives

How Important is the 'Personal' Section of Your Professional Bio?

JD Supra Perspectives on

Nancy Slome with a perspective on why and how personal matters when, as an attorney, you are under consideration for a matter or case....more

JD Supra Perspectives

[Tech Trick] Pick Your Color, Find the Hex Code

JD Supra Perspectives on

In this Tuesday Tech Tip, Laura Toledo explains how to find the hex number for a color you’re looking at on the internet....more

Legal Marketing Association (LMA)

How to Structure a Law Firm’s Social Media for Maximum Impact

Almost any law firm seeking to build its brand and connect with potential clients understands that an active and compelling social media presence is essential to achieving those objectives....more

JD Supra Perspectives

Digital Marketing Takeaways from the Digital Summit – Kansas City

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Stephanie Dorssom shares an excellent collection of actionable takeaways for digital marketers from the recent Digital Summit conference in Kansas City....more

Good2bSocial

How Law Firms Can Use Lead Magnets to Get More Clients

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A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a...more

Copo Strategies + Law Firm Editorial Service

Five reasons why your law firm should experiment with multimedia client alerts

Law firms can easily and markedly stand out from their competition by creating and distributing multimedia client alerts. For law firms, it’s time to give the good old trusty client alert an upgrade....more

Legal Marketing Association (LMA)

How (and Why) to Migrate a Blog From a Third-Party Site Onto Your Firm’s Website

If your firm has blogs separate from your main firm domain, there are some considerations to keep top of mind. Read on to learn more about how (and why) to migrate your off-site blog to your firm’s website....more

Legal Marketing Association (LMA)

How This Am Law 100 Firm Built Its Marketing Technology Stack

Bill Turner, chief strategy officer, and Drew Hawkins, director of digital marketing, oversee marketing and communications efforts for the U.S. arm of the global law firm Womble Bond Dickinson (U.S.) LLP (WBD). Together, they...more

Copo Strategies + Law Firm Editorial Service

This is the content corporate law firms should be creating in the metaverse

Corporate law firms should begin mapping out their metaverse content marketing plans or risk falling behind their competitors...more

Good2bSocial

Do You Really Need a Content Marketing Agency for Law Firms?

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We all know by now that content is king in digital marketing. While content is constantly evolving, from written thought leadership to videos, to audio content, and everything in between, the importance of content isn’t going...more

JD Supra Perspectives

How to Edit your Law Firm’s Wikipedia Page: 3 Golden Rules

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Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked to edit a Wikipedia page (or worse: create one)....more

Stefanie Marrone Consulting

How to Create an Impactful and Authentic Pride Month Social Media Campaign for Your Company

Businesses of all kinds and sizes can get involved, raise awareness, and give back for Pride Month regardless of their budget or reach....more

Stefanie Marrone Consulting

20 Ways to Create a LinkedIn Post That Can Go Viral

How do you go viral on LinkedIn without trying too hard to go viral? Stefanie Marrone explains....more

Stefanie Marrone Consulting

How to Create a Successful Email Marketing Strategy at Your Law Firm

Email marketing should be a core part of every law firm’s marketing strategy regardless of the size of your firm. Here's how...more

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