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Copo Strategies + Law Firm Editorial Service

Five reasons your law firm should consider creating multimedia thought leadership in 2025 (and beyond)

Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more

Stefanie Marrone Consulting

Enhance Your Law Firm’s Social Media Strategy: Creative Social Media Content Ideas for Every Platform

Stefanie Marrone shares some innovative post ideas to help you create a dynamic social media calendar for your law firm....more

Omnizant

The Game-Changing Potential of Earned Media for Lawyers

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Beyond courtroom battles and legal briefs, earned media can shape your career in unprecedented ways. Ready to amplify your reach? In today’s legal landscape, where visibility and credibility reign supreme, earned media is a...more

JD Supra Perspectives

How Important is the 'Personal' Section of Your Professional Bio?

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Nancy Slome with a perspective on why and how personal matters when, as an attorney, you are under consideration for a matter or case....more

JD Supra Perspectives

Digital Marketing Takeaways from the Digital Summit – Kansas City

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Stephanie Dorssom shares an excellent collection of actionable takeaways for digital marketers from the recent Digital Summit conference in Kansas City....more

Good2bSocial

Do You Really Need a Content Marketing Agency for Law Firms?

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We all know by now that content is king in digital marketing. While content is constantly evolving, from written thought leadership to videos, to audio content, and everything in between, the importance of content isn’t going...more

Stefanie Marrone Consulting

How to Create a Successful Email Marketing Strategy at Your Law Firm

Email marketing should be a core part of every law firm’s marketing strategy regardless of the size of your firm. Here's how...more

Legal Marketing Association (LMA)

Turning the Tables to Law Firm Video for Marketing and BD

Toshi Bolton Nelson discusses how video can support multiple goals in your law firm, from communicating a firm's legal services, sharing knowledge of a firm’s legal professionals and delivering firm messages internally and...more

Legal Marketing Association (LMA)

Zoom or Bust? 3 Lessons Learned to Improve Your Virtual Events Experience

As we approach the end of the year, there are a few main lessons I’ve learned about driving attendance and engagement....more

JD Supra Perspectives

How to Grow an Audience for Your Legal Podcast

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Tom Nixon provides excellent tips and tactics for building a law podcast following....more

JD Supra Perspectives

With Travel and Conferences Canceled, Shift to Podcasting to Build your Brand

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Ioana Good offers six tips for launching a podcast that keeps you and your firm visible when travel and in-person networking is a non-starter....more

JD Supra Perspectives

5 Tips to Pioneer Podcasting at Your Law Firm

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Podcasting is a creative, user-friendly way to humanize your attorneys and share their knowledge 24/7. Here's how to launch yours....more

JD Supra Perspectives

The Rise of AI in Law Firm Marketing: Revolutionizing Client Experience

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Deb Dobson, Marketing Technology Manager at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. Fifth in a series of twelve year-end posts by our friends in the Legal...more

JD Supra Perspectives

The Social and Digital Media Train is Leaving the Station - Get Aboard!

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On this, the fourth day of social media and digital media, we bring you some practical and actionable advice from the PR SIG's Co-Chair, Ryan King, Director of Communications at Ogletree Deakins. This father of three...more

JD Supra Perspectives

Got Marketing Automation? Why It's Essential To Your Success

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The third in a series of twelve year-end posts by our friends in the Legal Marketing Association's special interest group on Social and Digital Media. An interview with Vuture's Matt Parfitt....more

JD Supra Perspectives

The Social & Digital Media Tides Are Turning For Law Firms

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The second in a series of twelve year-end posts by our friends in the Legal Marketing Association's special interest group on Social and Digital Media....more

JD Supra Perspectives

Are You Listening Yet? What Smart Marketers Took Away From The Election

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Day one of the "Twelve Days of Social and Digital Media..." Stay tuned for the entire series. ...more

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