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Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -
The Market Leaders Podcast

Market Leaders Podcast Episode 79: “Recruiting, Developing and Retaining an Effective Team” with Lisa Vicine

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In this episode of the Market Leaders Podcast, David Ackert, with guest Lisa Vicine, Chief Marketing Officer at Arnall, Golden, Gregory LLP, unpack the keys to recruiting, developing and retaining an effective marketing and...more

JD Supra Perspectives

Voice of the Client – Comments & Takeaways from a Thomson Reuters General Counsel Panel

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Eric Dewey shares his notes, and valuable General Counsel insights, from the 30th Annual Thomson Reuters Marketing Partners Forum....more

JD Supra Perspectives

Midlife Curious? Good, Embrace the Self-Reflection!

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Adam Severson with a perspective: "Taking a strategic pause to assess isn't cheating or wrong. It’s healthy, helps you calibrate your values and gives you surer footing as you take that next step, wherever it takes you."...more

Legal Marketing Association (LMA)

Legal Marketers Drive Progress in Times of Change — Law Firm Leaders Weigh In

Legal Marketing Association (LMA) on

With COVID-19 thrown in the mix, firms leaders have worked more closely than ever with their in-house legal marketers and consultants to lead the charge and help law firms stay ahead of their competition....more

JD Supra Perspectives

Business of Law: Nine Months Later, Managing Partners' Concerns Have Evolved

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Merry Neitlich recaps the issues raised in a recent law firm leadership roundtable, as 2020 draws to a close....more

Legal Marketing Association (LMA)

In the Loop: Don't Forget to Communicate Inward in Times of Crisis

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A perspective on the critical importance of internal communications during times of crisis, by Scott E. Pacheco, marketing and communications manager at Lerch, Early and Brewer....more

JD Supra Perspectives

Marketers & BD Professionals Will Need These Skills as Law Firms Emerge From the COVID-19 Crisis

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What we heard back when we asked law firm leaders: What is one skill marketers & BD professionals should consider an absolute necessity when a version of normal returns? ...more

Legal Marketing Association (LMA)

The Law Firm CMO Perspective on COVID-19 & Beyond

Legal Marketing Association (LMA) on

Barbara Malin and Erin Meszaros share their perspective on the current environment and the outlook for the legal industry....more

JD Supra Perspectives

3 Key Ways a Legal Sales Professional Adds Value in Prospecting

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Jenna Schiappacasse with three ways a legal sales professional can add value to her firm's prospecting process....more

JD Supra Perspectives

The Importance of Integrated Marketing Campaigns - The Thought Leadership Project w/ Kim Rennick

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What's the difference between one-off marketing tactics and integrated marketing campaigns? Jay and Tom explore this and other issues with Kim Rennick, Chief Client Development and Marketing Officer at Shook, Hardy & Bacon....more

Legal Marketing Association (LMA)

Smart Collaboration: Generating Value and Establishing Trust with Dr. Heidi Gardner - LMA Podcast Ep. 50

Legal Marketing Association (LMA) on

Collaboration is becoming more and more necessary and important for law firm growth, but why? What exactly is smart collaboration, how can your firm implement it and what role do legal marketing professionals play to support...more

JD Supra Perspectives

The Care and Feeding of a New Kind of Customer: Working with Legal Departments of the Future [Q&A]

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Q&A with NetApp's Connie Brenton and Emily Teuben on how legal departments of the future need to respond to and serve a new type of client....more

Beacon Insights by JD Supra

Law Firm Content Strategy: How to Use Reader Data to Understand Clients & Broader Market Trends

Beacon Insights by JD Supra on

A study in smart data: see how Clinton Gary's marketing & BD team uses reader data to create meaningful face time with clients and prospects and monitor key movements in key industries....more

The Market Leaders Podcast

Promoting the Marketing Department to the Lawyers - Market Leaders Podcast w/ Michael Blachly

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Join David Ackert as he interviews Michael Blachly, Chief Marketing Officer of Gray Reed & McGraw, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How to internally market the marketing...more

JD Supra Perspectives

Getting Real About Wellness in the Legal Industry: Conversation with Dr. Larry Richard (Pt. 1 of 3)

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First of three, Q&A between Matt Fawcett, SVP and GC for global data company NetApp, and Dr. Larry Richard, an expert on the psychology of lawyers. ...more

JD Supra Perspectives

Law Firm Leadership: Diversity Alone Does Not Mean Inclusion...

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Diversity means having the opportunity to sit at the table. Inclusion means getting to participate. Is your firm's D&I mission complete if you've achieved diversity but not inclusion? ...more

The Market Leaders Podcast

Using Business Intelligence to Innovate - Market Leaders Podcast with Iris Jones of McNees, Wallace & Nurick

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Join David Ackert as he interviews Iris Jones, Chief Business Development & Marketing Officer at McNees, Wallace & Nurick on this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How Iris' award-winning...more

JD Supra Perspectives

The Impact of Variation

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Global Chief Talent Officer at Dentons, Jay Connolly, with a perspective on the power of using variation to re-engage, inspire, and innovate....more

JD Supra Perspectives

The Language Barrier: How to Help Lawyers Listen Actively and Communicate Strategically

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As client service and business development coaches in law firms, we can help our attorneys navigate tough conversations, actively listen to the voice of the client, and suggest alternative approaches to communication. Here...more

JD Supra Perspectives

What Does It Take To Be Successful in Law? Listen To These Seven Leaders

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The latest in-house perspective from Matt Fawcett, senior vice president and general counsel for global data company NetApp....more

Stefanie Marrone Consulting

Five Secrets to Legal Directory Ranking Success

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Stefanie Marrone offers five important ways to elevate your firm's legal directory rankings submissions....more

The Market Leaders Podcast

Coaching Lawyers for BD Success - Market Leaders Podcast with Jenna Schiappacasse of Rosenberg Martin Greenberg

The Market Leaders Podcast on

Join David Ackert as he interviews Jenna Schiappacasse, Director of Marketing and Business Development at Rosenberg Martin Greenberg. Tune in to hear them discuss: - Jenna's methodology for providing BD coaching to a focused...more

JD Supra Perspectives

Stop It With “Innovation,” Already

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Here's an innovative thought for law firm marketers: Stop chasing the next big thing. Just do the right things better....more

JD Supra Perspectives

The Debate: Sales Functions in Law Firms

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A caution to the legal industry about possibly having a knee-jerk reaction to the latest business development trend du jour, perhaps in response to the serious and ongoing challenges of a global market that has produced flat...more

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