News & Analysis as of September 21, 2024

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Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast

Passle on 9/18/2024

In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live Conference held in New York City this past summer. The day started with an incredible...more

All thought leadership boils down to these two words

Copo Strategies + Law Firm Editorial Service on 6/27/2024

Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more

Blending Art and Science in Marketing

Integreon on 6/13/2024

Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. The theory that the brain’s left and right hemispheres possess different strengths and...more

Illumination Zone: Episode 160 | Adrian Lurssen sits down with Kaylee & Mary

EDRM - Electronic Discovery Reference Model on 3/15/2024

Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more

Taglines for Lawyers: Crafting a Memorable Slogan for Your Practice

Omnizant on 8/11/2023

In the legal industry, taglines can help lawyers differentiate themselves in a competitive market and leave a lasting impression on potential clients. But many lawyers don’t know where to start. A tagline is a succinct...more

Lawyers and Good Content: Building "Beautiful Relationships"

JD Supra Perspectives on 11/6/2013

The significance and value of good content is not a novel concept in 2013—or ever for that matter. But four generations post-Casablanca, grabbing the attention span of purchasers of legal services belonging to the X, and now...more

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