Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Litigation Communications Strategies for High-Stakes Cases: On Record PR
Consider angles when mapping out your thought leadership strategy, not just topics
Early Returns Podcast - Oliver Roberts: AI and the Law, and an Education
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
The lesson 2,886 newspapers can teach law firms about thought leadership
Redefining Value: What Today’s Legal Buyers Want - On Record PR
There Is No Right Path
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
When DE&I Are Under Attack: On Record PR
When Law Firms Become Political Targets: On Record PR
This is what makes timely thought leadership so magical
Hsu Untied interview with Sid Fohrman, Partner at Paul Hastings
This is the smartest $250 you’ll ever invest in your marketing
Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging - CMO Series REPRESENTS Podcast
The Weight of Your Word: The High Stakes of Public Statements - On Record PR
Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast EP168
All Modesty Aside for Just a Moment
The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United States claimed to have...more
Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more
Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more
You don’t need to know the ins and outs of search engine indexing to impress Google. All you need is a clear, optimized site structure. Best of all, your users will love it, too. Your law firm website needs to provide a...more
If you’re like most professionals with an online presence, you put a lot of thought into the content that goes on your website. You’re aware of what potential clients are looking for, and you’ve got some ideas about SEO. You...more
If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest...more
2025 is a new year, but the same best practices apply—and that starts with EEAT. A strategic website design and dynamic SEO campaign for your law firm are your key to unlocking online success. But we hear from a lot of legal...more
You’re just a lawyer, standing in front of a distracted audience, trying to retain their attention and earn their business. Your navigation could seal the deal—or not....more
Maybe your site feels like it’s stuck in a time warp, with a design that screams “2018 called and wants its hero image back.” Or perhaps you’ve noticed potential clients bouncing faster than you can say “hello?” Either way,...more
‘Tis the season for website updates! The holiday season can be a whirlwind, but it’s also a prime opportunity for law firms to connect with current and prospective clients....more
Decision paralysis impacts people who struggle to make a decision, often because they’re faced with too much information or too many options. Your website may be contributing to people’s frustration and exhaustion when trying...more
Failing to capture prospective clients’ attention can mean lost opportunities and diminished revenue. The solution? Consistent visibility and strategic engagement. The “Rule of 7” is a classic marketing principle that...more
After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can...more
Imagine seeing five different exit signs on the highway for the same destination. Confusing, right? Multiple sites for one firm can be similarly misleading for a law firm’s prospective clients. Some firms come to us with...more
Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more
Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more
The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss....more
The end of the calendar year is a potent cocktail of stress, accomplishment and setting lofty goals for the future. Digital strategy planning is your key to calmly and confidently meeting the demands of the New Year. ...more
Days after graduation, Emily Brady’s career took an unexpected turn. “Does anyone know what SEO is?” she remembers a colleague asking. She didn’t at the time. But as a content developer, she was naturally curious. So she...more
Law firms do have many options when deciding what webpage company to use. There are lots of companies out there that can create and manage a law firm’s webpage....more
Composable Architecture and Why it Benefits Your Firm with Mikkel Keller Stubkjaer, Head of Development at Novicell UK Tuesday 10 October 2023, 11:00 (Eastern time) Mikkel joins the series to unveil the remarkable world of...more
In the current digital age, having a strong online presence is essential for most businesses – including law firms. However, with stiff competition in the legal industry, it can be challenging to stand out from other firms....more
Law firm blogs that haven’t been updated in weeks, months, or years are doing more harm than good. Law firms should keep them fresh — or kill them off....more
Hey Siri, Okay Google, Alexa…where can I find a good lawyer? Robot assistants have made verbal queries easier and more popular than ever. But what does this mean for attorney websites? Is it really necessary to optimize your...more
If you have an attorney website, you may have been contacted by someone who wants to write an article for you. Free content sounds pretty sweet, right? Unfortunately, it’s not always a good deal for you and your firm. On the...more