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Jaburg Wilk

Every Experience is an Audition for Your Future

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As an attorney, I often focus on the immediate task at hand – reviewing the revised document from opposing counsel, the brief due next week, the client meeting tomorrow, or the upcoming deposition. Over time I’ve learned that...more

Copo Strategies + Law Firm Editorial Service

Industry jargon is your clients' and referral sources' love language

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more

9Sail

5 Signs Your B2B Law Firm Content is Invisible to AI Search (And What to Do About It)

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Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more

9Sail

Why Backlinks Are Essential for Thought Leadership at Your Law Firm

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Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more

Copo Strategies + Law Firm Editorial Service

Are you using thought leadership as "after hours" client advocacy?

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy. == Learn more about Wayne Pollock:...more

Best Era

Generational Collaboration: The Opportunity For Law Firms In The Age Of AI

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The legal profession is stuck in the past. Most law firms still operate like they did fifty years ago. Senior lawyers assign tasks. Junior lawyers do the tasks. This is the old way....more

Copo Strategies + Law Firm Editorial Service

Consider angles when mapping out your thought leadership strategy, not just topics

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers, when mapping out their thought leadership strategy, should focus on the angles they take in their thought...more

Best Era

A Survival Roadmap For Lawyers and Law Firms In The Age of AI

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Last week, I had the opportunity to spend time with Cain Elliott, Chief Legal Futurist at Filevine. Our conversation was both inspiring and jarring. He walked into the room and asked a question that every law firm, lawyer,...more

Copo Strategies + Law Firm Editorial Service

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

Good2bSocial

14 Tips for Writing The Perfect Attorney Website Bio

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How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney...more

Society54

Billable Mindset, Strategic Blindspot: Why MBD Must Start Thinking Like Lawyers to Drive Change

Society54 on

Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,...more

Copo Strategies + Law Firm Editorial Service

Here are 4 under-the-radar sources of thought leadership inspiration at conferences

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences. + Learn more about Wayne Pollock:...more

Best Era

[Ongoing Program] The Way to Your Own Law Firm - Session 3: Money - May 14th, 7:00 pm ET

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Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more

LawVision

Navigating Generational Friction in Law Firms 

LawVision on

In May of 2023, I (Mike) tried to raise awareness of the challenges of navigating generational changes by focusing on the impact on partner compensation… The post Navigating Generational Friction in Law Firms  appeared first...more

Nancy Myrland - Myrland Marketing & Social...

#LMA25 Keynote Recap: Obama Speechwriters Deliver Lessons On Leadership, Authenticity, and Values

Former Obama speechwriters Cody Keenan and Terry Szuplat opened the 2025 Legal Marketing Association (LMA) Annual Conference (#LMA25) with a keynote that brought this attendee to her feet once or twice. Moderated masterfully...more

Nancy Myrland - Myrland Marketing & Social...

#LMA25 Day 2 Keynote Recap: Forward Together – The Human Edge In An Era Of Rapid Change

Heather E. McGowan, a globally recognized future-of-work strategist and best-selling author, delivered a keynote that brought equal parts clarity, urgency, and inspiration to attendees of the Legal Marketing...more

Best Era

[Ongoing Program] The Way to Your Own Law Firm - Session 2: Acquiring Clients - May 7th, 7:00 pm ET

Best Era on

Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more

Copo Strategies + Law Firm Editorial Service

The lesson 2,886 newspapers can teach law firms about thought leadership

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts. For more...more

Copo Strategies + Law Firm Editorial Service

Six reasons to avoid pop culture references in your thought leadership content

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

Best Era

[Ongoing Program] The Way to Your Own Law Firm - Session 1: Nuts & Bolts - April 23rd, 7:00 pm ET

Best Era on

Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a lawyer to...more

Best Era

Will Your Law Firm Exist in 5 Years?

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The legal profession is standing at the edge of a radical transformation. Technology, shifting client expectations, new business models, and the accelerating pace of change are exposing a critical question: Will your law firm...more

Best Era

“Too Many Meetings” Isn’t the Problem — Inefficient Ones Are: How Law Firms Can Use The Way to Communicate Better and Save Time

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You’ve likely lived this scenario.  It’s Monday morning. You’ve got a deposition at 10, a court call at 2, and a mountain of emails to sift through. Your paralegal pokes her head in: “Hey, did anyone ever follow up on...more

Society54

Building Bridges: How Attorneys Can Leverage Business Development Coaching for Long-Term Growth

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In the competitive legal industry landscape, attorneys often must go beyond providing excellent legal services to thrive. Business development coaching has emerged as a pivotal tool for attorneys aiming to enhance their...more

Copo Strategies + Law Firm Editorial Service

Five topic areas for thought leadership hiding in your law firm’s awards submissions

Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more

LawVision

Accountability vs. Autonomy – Is That Really the Question?

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Law firms often struggle with accountability. At its core, accountability means taking responsibility for one’s commitments, a concept that should align naturally with the legal profession’s values. Yet, in many firms, the...more

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