Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest Sian Story
Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen
EP2 CMO Series Digital Masterclass: Placing Thought Leadership At The Heart Of Your Online Brand
Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast
Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile
Market Leaders Podcast Episode 92: Leveraging Thought Leadership and Data-Driven Strategies in BD with guest Adrian Lürssen
Market Leader’s Podcast Episode 90: “Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne
Why Your Law Firm Should Build a Media Company – The Thought Leadership Project
Having More Power in the Business Development Process – The Thought Leadership Project
Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell
Why Quality Legal Insights Take Precedence in Today’s Media Landscape: On Record PR
Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms - Passle's CMO Series Podcast EP129
Scott Love on How to Become a Rainmaker – The Thought Leadership Project
Market Leader’s Podcast Episode 88: “Building Community and Personal Growth: Reflections on the 2023 Presidency of the Legal Marketing Association” with Roy Sexton
How to Make Time for Business Development (and How to Use it Wisely) – The Thought Leadership Project
Market Leader’s Podcast Episode 87: “Authentic Leadership: The Power of Purpose and Genuine Connection in Leading Others” with Justin Portaz
Market Leaders Podcast Episode 86: “Exploring Business Development Synergies Across Industries” with Diane Paoletta
Market Leader’s Podcast Episode 85: “Show Me You Know Me: How to Win Business through Human Connections in the Age of AI” with Samantha McKenna
Andrew Laver of Porzio, Bromberg & Newman on Integrating a Culture of BD in a Super Regional Firm - Passle's CMO Series Podcast
Market Leader's Podcast Episode 84: “Change Agent: Establishing True Innovation Goals Within a Law Firm,” with Roberto Pont
In this episode of the Market Leaders Podcast, host David Ackert interviews Sian Story, General Counsel at Vendavo, about her unique career journey. Sian shares how she started in tax law in the UK and eventually moved to...more
Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more
Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more
Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more
Robin Oliver looks at the business development value inherent in one reader versus multiple, aggregated readers – and how to support business growth based on each....more
In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more
Join host David Ackert as he explores business development in the digital age with guest Adrian Lürssen. Adrian is Co-Founder and VP Strategic Development at JD Supra, a leading online publishing and targeted content...more
AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more
An engaging and informative alumni newsletter is a crucial component of a law firm’s alumni relations strategy. Stefanie Marrone explains....more
Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more
Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more
Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in this episode of the Thought Leadership...more
In this episode of On Record PR, Gina Rubel goes on record with Zack Needles, Editor-in-Chief of Law.com, to discuss how legal journalism can prepare law firms for emerging trends that could have a major impact on the...more
The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture. Today, Will Eke is lucky to welcome...more
Legal recruiter, podcast host, and author Scott Love breaks down what it takes to become a rainmaker with Jay Harrington and Tom Nixon on the Thought Leadership Project. Scott shares the many lessons he’s learned while...more
In this episode of the Market Leaders Podcast, David Ackert welcomes special guest Diane Paoletta, Director of Marketing at Phillips Nizer. Diane has had a dynamic career, spearheading marketing and business development...more
Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more
From Stefanie Marrone, a breakdown of actionable profitability strategies for small to midsize law firms and big law firms, with an emphasis on client service....more
Stefanie Marrone looks at how to devise a strategy tailored to your firm’s needs....more
In an increasingly competitive legal landscape, law firms are recognizing the untapped potential of their alumni networks....more
It’s game time. Rebecca Hnatowski recommends a few plays to add to your marketing & BD playbook this season....more
Beyond merely sharing firm news and updates, newsletters can be a strategic tool for client engagement, thought leadership, and business development....more
Stefanie Marrone shares strategies to transition your online engagements into tangible business opportunities....more
While many believe that business development is primarily a responsibility of partners or senior attorneys, it’s essential to recognize that a team-oriented approach often yields the best results. Stefanie Marrone explains....more
Law firms need to prioritize a client-first approach in every interaction – from the initial greeting at the reception desk to the meticulousness of monthly billing and every email sent. Every single touchpoint matters and...more