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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
The Market Leaders Podcast

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

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In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

JD Supra Perspectives

The Dawn of Product Management in Legal

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The second in series of four Experience Management articles by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

The Market Leaders Podcast

Market Leader’s Podcast Episode 90: “Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne

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In this episode of The Market Leaders Podcast, host David Ackert sits down with John Byrne, Chief Marketing Officer at Gould & Ratner and incoming President-elect of LMA. They explore upcoming themes and objectives for the...more

JD Supra Perspectives

What is Branding Strategy and the Soul of a Brand?

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To lay a foundation for business growth requires both emotional and rational dimensions. Paula Zirinsky explains....more

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Why Intentional Marketing Versus Traditional Marketing?

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Intentional marketing is the strategic approach that aligns your brand’s messaging with deliberate actions, programs, and purpose-driven efforts. Paula Zirinsky explains....more

The Market Leaders Podcast

Market Leader's Podcast Episode 84: “Change Agent: Establishing True Innovation Goals Within a Law Firm,” with Roberto Pont

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In this episode of the Market Leader’s Podcast, join David Ackert and special guest Roberto Pont, Chief Strategy and Operations Officer at McInnes Cooper, as they engage in an enlightening conversation regarding innovation...more

Legal Marketing Association (LMA)

LMA Mid-Atlantic Members Ask ChatGPT Their Most Pressing Questions

Legal Marketing Association (LMA) on

For fun, we asked LMA Mid-Atlantic members to ask ChatGPT something related to legal marketing. After ChatGPT’s answer, we asked for their reaction (in emoji and text form)....more

The Market Leaders Podcast

Market Leaders Podcast Episode 74: “An Entrepreneurial Approach to Firm Growth” with Marianne Talbot

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Marianne Talbot’s career and personal life have been characterized by versatility and excellence. Marianne, now serving as Chief Marketing and Business Development Officer at Bailey & Glasser LLP, has donned numerous hats,...more

The Market Leaders Podcast

Market Leaders Podcast Episode 72: “Making an Impact in the Short-Term” with Maggie Garden

The Market Leaders Podcast on

We place a lot of stock in strong beginnings: the first 100 days of a presidency, the first 10 minutes of a film, the first impression we form when meeting a new person. A strong beginning sets expectations, and solidifies...more

JD Supra Perspectives

How to Take Client Service (and Business Growth) to the Next Level in 2023

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Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more

Legal Marketing Association (LMA)

5 Tech Trends for Legal Marketers to Watch

Legal Marketing Association (LMA) on

For firms seeking to digitally transform their operations across the client lifecycle, the answer lies not in the procurement of multiple, disparate applications that don’t talk to each other or that create fragmented data...more

Legal Marketing Association (LMA)

Successful Leadership Trends in a Diverse Market

Legal Marketing Association (LMA) on

Throughout her career, my colleague Mary Umsted, director practice support – M&A and private equity at Sidley Austin LLP (picutred left),  has always promoted inclusive behavior when working with her team members. This...more

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The Four Legal Sales Strategies

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Eric Dewey looks at four key selling situations for lawyers and law firms, and how to best approach each of them for success....more

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[Checklist] Questions to Understand the Business of a Potential Client

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Having a strong understanding of your client's business, their operations, their industry, and their challenges is critical to becoming a trusted advisor. Not only does it enable you to better serve your client, but strong...more

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Selling Through the Current Challenge - The Thought Leadership Project

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Business development during an economic downturn will always feel challenging. Selling during times of crisis can feel downright daunting. In this latest episode of the Thought Leadership Project, Jay and Tom tackle the...more

Stefanie Marrone Consulting

How to Be a Marketer During a Global Crisis

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Stefanie Marrone with a perspective on how to market your firm during a time of unprecedented crisis....more

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Startup Legal Marketing: Lessons Learned Running a Small Firm Marketing and BD Department

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Smart takeaways from the 'Startup Legal Marketing session presented by Sheenika Gandhi at LMA Atlanta 2019....more

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My Rules of Three for Busy Executives

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Samantha McKenna on how to keep a balance to accomplish what needs to be done while protecting the time we have in the office....more

The Market Leaders Podcast

Reframing Innovation for Better Buy-In - Market Leaders Podcast with Erin Meszaros and Anusia Gillespie

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Join David Ackert as he interviews Erin Meszaros, Chief Business Development and Client Service Officer at Eversheds Sutherland, and Anusia Gillespie, Director of Innovation at Eversheds Sutherland in this episode of the...more

JD Supra Perspectives

Heard and Inspired: A Legal Marketing Recap from #LMA2019 in Atlanta

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Roy Sexton with what he learned and what inspired him at LMA 2019 legal marketing and BD conference in Atlanta....more

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Lawyers, How to Choose A Specialty Practice Area

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From Eric Dewey, four key considerations for any lawyer trying to decide which specialty area they should focus on for marketing and business development purposes....more

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How Legal Marketers Can Thrive in a Modern Law Firm Culture

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How can a legal marketer thrive within a firm in today's fast-paced, competitive environment? ...more

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The Sustainable 2019 Resolution for Lawyers: Be Better Than The Competition

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Rich Bracken offers a few old school tactics and mindsets that lawyers must implement to stand out from the competition in the new year....more

JD Supra Perspectives

Marketing Perspective: How to Pitch Partners on a New Initiative

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Marketers need to prepare for our own internal pitches with the same thought and care that we ask our lawyers to give to their own BD pitches. Here's how....more

Stefanie Marrone Consulting

11 Ways to Strengthen Your Existing Relationships Today and Bring in More Business

Stefanie Marrone Consulting on

Tips for lawyers at any level to increase their books of business by focusing on cultivating and strengthening relationships....more

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