Marketing Perspectives, Business of Law, Strategic Planning

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on 8/8/2024

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

The Market Leaders Podcast on 7/2/2024

In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

How to Prioritize Marketing and BD Activities at a Mid-Sized Law Firm: Office Hours with Laura Hudson (Pt. 1 of 2)

JD Supra Perspectives on 5/28/2024

One of two updates, Paul Ryplewski recaps a recent 'Office Hours' session with longtime JD Supra friend and client, Laura Hudson, CMO at Ward and Smith....more

Successful Experience Management: It Takes a Village

JD Supra Perspectives on 5/21/2024

The third in series of four articles about the successful implementation of Experience Management in a law firm, by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

The Dawn of Product Management in Legal

JD Supra Perspectives on 5/15/2024

The second in series of four Experience Management articles by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

Building a Product Roadmap on Your Experience Management Data Journey

JD Supra Perspectives on 5/10/2024

Part one in a series of four articles about adopting and implementing experience management process and systems within your law firm....more

Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey - Passle's CMO Series Podcast

Passle on 4/23/2024

In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies. In this episode of the Passle CMO Series...more

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

JD Supra Perspectives on 3/8/2024

Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell

The Market Leaders Podcast on 2/9/2024

In this episode of The Market Leaders Podcast, host David Ackert chats with Kevin Iredell, the new 2024 Legal Marketing Association President and Chief Marketing and Business Development Officer at Lowenstein Sandler. They...more

Capturing the Client Experience in AI

JD Supra Perspectives on 2/2/2024

The fusion of AI with legal marketing is not just a trend; it's a revolution, offering law firms a path to not only survive but thrive in the dynamic world of legal services. Neil Sahota explains....more

Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd

JD Supra Perspectives on 11/3/2023

Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more

Market Leader's Podcast Episode 84: “Change Agent: Establishing True Innovation Goals Within a Law Firm,” with Roberto Pont

The Market Leaders Podcast on 10/5/2023

In this episode of the Market Leader’s Podcast, join David Ackert and special guest Roberto Pont, Chief Strategy and Operations Officer at McInnes Cooper, as they engage in an enlightening conversation regarding innovation...more

In the Room Where It Happens: A Conversation with Deirdre Stanley, Executive Vice President and General Counsel of The Estée...

Lowenstein Sandler LLP on 9/7/2023

In this episode of “Real Talk,” the hosts talk with Deirdre Stanley, Executive Vice President and General Counsel of The Estée Lauder Companies, about her career: how she decided to go in-house, her role in the merger between...more

Driving Success: The Power of Strategic Planning and Marketing Roadmaps

JD Supra Perspectives on 8/29/2023

A Marketing RoadMap can propel your business forward and get you on the road to real growth and profitability. Paula Zirinsky explains....more

The secrets of a prolific legal content creator - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on 8/17/2023

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

LMA Mid-Atlantic Members Ask ChatGPT Their Most Pressing Questions

Legal Marketing Association (LMA) on 7/7/2023

For fun, we asked LMA Mid-Atlantic members to ask ChatGPT something related to legal marketing. After ChatGPT’s answer, we asked for their reaction (in emoji and text form)....more

How HubSpot Can Help Your Law Firm’s Business Growth (UPDATED)

Good2bSocial on 6/1/2023

Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth – but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital...more

What Kept Law Firm Leaders Awake in 2022

Legal Marketing Association (LMA) on 2/3/2023

Many law firms weathered the challenges of the COVID-19 pandemic well, and some even delivered stellar financial results for the 2021-2022 financial year. But 2022 took an unexpected turn...more

Market Leaders Podcast Episode 71: “Differentiating the Firm in a Crowded Market” with Sadie Baron

The Market Leaders Podcast on 1/20/2023

The traditional approach to law firm marketing lacks malleability and imagination. In other words, it leaves no room for teams to react to a fast paced and ever-changing market. Being slow to market and slow to pivot are not...more

How to Take Client Service (and Business Growth) to the Next Level in 2023

JD Supra Perspectives on 1/18/2023

Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more

5 Tech Trends for Legal Marketers to Watch

Legal Marketing Association (LMA) on 10/12/2022

For firms seeking to digitally transform their operations across the client lifecycle, the answer lies not in the procurement of multiple, disparate applications that don’t talk to each other or that create fragmented data...more

5 Legal Marketing Predictions and Insights — Firm Leadership Q&A with Gina Rubel

JD Supra Perspectives on 7/7/2022

In this JD Supra exclusive, Gina Rubel shares her legal marketing predictions and insights – some of which may surprise you....more

Strategic Data Applications and the Law Firm CMBDO

Legal Marketing Association (LMA) on 2/24/2022

Good use of data is a differentiator, helping organizations act smarter and faster. But these ideas beg deeper questions....more

Market Leaders Podcast: "Weatherproof Strategic Planning" with Timothy Corcoran

The Market Leaders Podcast on 12/6/2021

There are some seasons when strategic planning is critical, and others when it’s just nice to have. In this episode, Timothy Corcoran (Principal, Corcoran Consulting Group, LLC) talks with David Ackert about shifts in...more

Legal Procurement Metrics: What Are Your Clients Using to Measure Your Service?

Legal Marketing Association (LMA) on 11/12/2021

Matthew Prinn looks at Buying Legal Counsel's 2021 Marketing Intelligence Report, a deep dive into the minds of buyers of legal services: legal procurement professionals....more

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