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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
Good2bSocial

Content Ideas to Boost Demand Generation for Law Firms

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Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more

Furia Rubel Communications, Inc.

Using Generative AI to Power Innovation in the Legal Sector: On Record PR

Furia Rubel Communications, Inc. on

In this episode of On Record PR, Gina Rubel goes on record with Lydia Petrakis, Corporate Counsel and Digital Strategist at Microsoft, to discuss how generative AI is transforming the work processes of in-house legal teams...more

Furia Rubel Communications, Inc.

How Generative AI Is Reshaping Digital Strategies in 2024 with Leslie Richards, Chief Innovation Officer of Furia Rubel...

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In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more

Stefanie Marrone Consulting

Amplifying Law Firm Success Through the Strategic Impact of Newsletters

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Beyond merely sharing firm news and updates, newsletters can be a strategic tool for client engagement, thought leadership, and business development....more

Omnizant

The Game-Changing Potential of Earned Media for Lawyers

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Beyond courtroom battles and legal briefs, earned media can shape your career in unprecedented ways. Ready to amplify your reach? In today’s legal landscape, where visibility and credibility reign supreme, earned media is a...more

Copo Strategies + Law Firm Editorial Service

Building a law firm off of 1.7 million TikTok followers - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

JD Supra Perspectives

LinkedIn for Law Firms - Strategies & Tips for Law Firm Profile Success

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Law firm marketer Tom Gabor looks at the value a solid LinkedIn profile can offer in terms of search, visibility, recruitment, and even business development....more

Copo Strategies + Law Firm Editorial Service

Six ways law firms can stay out ahead of competitors’ content marketing efforts

Copo Strategies + Law Firm Editorial Service on

The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more

Legal Marketing Association (LMA)

How to Structure a Law Firm’s Social Media for Maximum Impact

Legal Marketing Association (LMA) on

Almost any law firm seeking to build its brand and connect with potential clients understands that an active and compelling social media presence is essential to achieving those objectives....more

JD Supra Perspectives

Digital Marketing Takeaways from the Digital Summit – Kansas City

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Stephanie Dorssom shares an excellent collection of actionable takeaways for digital marketers from the recent Digital Summit conference in Kansas City....more

Good2bSocial

How Law Firms Can Use Lead Magnets to Get More Clients

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A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a...more

Copo Strategies + Law Firm Editorial Service

Five reasons why your law firm should experiment with multimedia client alerts

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Law firms can easily and markedly stand out from their competition by creating and distributing multimedia client alerts. For law firms, it’s time to give the good old trusty client alert an upgrade....more

Legal Marketing Association (LMA)

How (and Why) to Migrate a Blog From a Third-Party Site Onto Your Firm’s Website

Legal Marketing Association (LMA) on

If your firm has blogs separate from your main firm domain, there are some considerations to keep top of mind. Read on to learn more about how (and why) to migrate your off-site blog to your firm’s website....more

Legal Marketing Association (LMA)

How This Am Law 100 Firm Built Its Marketing Technology Stack

Legal Marketing Association (LMA) on

Bill Turner, chief strategy officer, and Drew Hawkins, director of digital marketing, oversee marketing and communications efforts for the U.S. arm of the global law firm Womble Bond Dickinson (U.S.) LLP (WBD). Together, they...more

Copo Strategies + Law Firm Editorial Service

This is the content corporate law firms should be creating in the metaverse

Copo Strategies + Law Firm Editorial Service on

Corporate law firms should begin mapping out their metaverse content marketing plans or risk falling behind their competitors...more

Good2bSocial

Do You Really Need a Content Marketing Agency for Law Firms?

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We all know by now that content is king in digital marketing. While content is constantly evolving, from written thought leadership to videos, to audio content, and everything in between, the importance of content isn’t going...more

JD Supra Perspectives

How to Edit your Law Firm’s Wikipedia Page: 3 Golden Rules

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Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked to edit a Wikipedia page (or worse: create one)....more

Legal Marketing Association (LMA)

Multimedia for Maximum Impact: Raising Law Firms’ Brand Awareness With Videos and Podcasts

Legal Marketing Association (LMA) on

Prospective clients’ shortened attention span and changing expectations now demand that lawyers adopt more tech-savvy and consumer-friendly approaches to communication than a bylined article in a scholarly journal....more

Nancy Myrland - Myrland Marketing & Social...

[LEGAL MARKETING MOMENTS] Recent Changes In Social and Digital Media

Nancy Myrland - Myrland Marketing & Social... on

(2 min, 41 sec) There are many changes and developments in content, social, and digital media on a regular basis. My goal is to wade through those and quickly bring you those that could be important to you. FYI: LinkedIn...more

Legal Marketing Association (LMA)

Live Chat on My Law Firm Website: Is it Right for My Firm?

Legal Marketing Association (LMA) on

Incorporating a live chat service on your firm’s website provides a real-time engagement opportunity for potential clients....more

Stefanie Marrone Consulting

How to Effectively Repurpose Your Webinar Content

Stefanie Marrone Consulting on

Provide your audience with multiple ways to consume content while giving yourself more opportunities to reach prospects....more

JD Supra Perspectives

Building Out Your Firm's Martech Stack and Planning Ahead

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The first in an ongoing series of posts on martech tools for law firms by Jacqueline Madarang, Associate Director of Marketing Technology, Blank Rome LLP....more

Stefanie Marrone Consulting

20 Effective Social Media Best Practices for Any Size Law Firm

Stefanie Marrone Consulting on

You don’t need a big budget or a big team to have a successful social media strategy at a law firm....more

JD Supra Perspectives

10 Ways to Optimize Your Firm's Website for the Best User Experience

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There is something to be said for making a good first impression. From Robyn Addis at LISI, ten tips to make your firm's website count....more

JD Supra Perspectives

Launch a Successful Podcast to Differentiate Your Law Firm

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Shania Jackson discusses key takeaways from an LMA presentation on how law firms can build a successful podcast program to align with their marketing plan and branding....more

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