Marketing Perspectives, Firm Leadership, Artificial Intelligence

Co-author thought leadership with these five groups of people to build better bonds with them
The Competitive Edge: Insights-Driven Decision Making
Redefining Value: What Today’s Legal Buyers Want - On Record PR
Gareth Osborne and John Riley on How to Build Seamless Client Experiences - Episode 10 Passle's CMO Series Digital Masterclass:
072: Prepare For Trump Executive Orders To Hit Your Law Firm
Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast EP169
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
Episode 120: Tim Cecere, President of St. Francis College in Brooklyn – Marketing and Advertising
Part 2: Accelerating Gender Equality in Professional Services Marketing - Passle's CMO Series REPRESENTS
Part 1: Accelerating Gender Equality in Professional Services Marketing - Passle's CMO Series REPRESENTS
When Law Firms Become Political Targets: On Record PR
This is what makes timely thought leadership so magical
Key Takeaways from Frontlines of Ad Campaigns Gone Wrong and Critical Claim Substantiation Missteps
This is the smartest $250 you’ll ever invest in your marketing
Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging - CMO Series REPRESENTS Podcast
The Weight of Your Word: The High Stakes of Public Statements - On Record PR
Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast EP168
Lynnette Espy-Williams of Cozen O’Connor on Thriving Together: Cultivating Allyship, Safety & Diversity in Law Firm Culture - CMO Series REPRESENTS Re-release
Diana Lauritson of Hogan Lovells on Color, Culture, and Leadership: Raising the Next Generation of Marketing Leaders - CMO Series REPRESENTS
Kim Lansdown of Fladgate on How Legal Marketers Can Use Advertising to Build Stronger Brands - Passle's CMO Series EP167

Writing for Robots: Why Humans Will Win

JD Supra Perspectives on 5/22/2025

As AI-generated content floods the digital landscape, a new competitive edge emerges: human trust. Kenny Gary explores why digital PR—anchored in authenticity—may be the antidote....more

The Legal CMBDO: Bridging the Marketing/Business Development Divide

JD Supra Perspectives on 3/20/2025

The CMBDO title may be a mouthful, but it parallels a broader shift in the business world to Chief Revenue Officers and Chief Growth Officers who are responsible for both Marketing and Sales....more

How to Optimize Your Thought Leadership for AI Visibility?

JD Supra Perspectives on 3/13/2025

Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more

Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162

Passle on 1/14/2025

In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. ...more

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

International Lawyers Network on 12/23/2024

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

The Six Stages of AI Transformation in Law Firms

JD Supra Perspectives on 12/5/2024

There’s a lot of talk of artificial intelligence “disrupting” the legal industry. What exactly does that mean? And what shape should firms expect this disruption journey to take?...more

3 Ways AI Will Transform Legal Marketing & Business Development

JD Supra Perspectives on 10/18/2024

The holy grail of marketing—not just in law but in every industry—is one-to-one engagement. Michael Idinopulos explores how and why AI is the perfect solution....more

Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast

Passle on 9/26/2024

In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more

Blending Art and Science in Marketing

Integreon on 6/13/2024

Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. The theory that the brain’s left and right hemispheres possess different strengths and...more

Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey - Passle's CMO Series Podcast

Passle on 4/23/2024

In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies. In this episode of the Passle CMO Series...more

Legal Prompt Engineering: Fast Becoming the Important AI Skill in Legal Services

JD Supra Perspectives on 4/11/2024

AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more

How GCs Will Choose Law Firms in 2024

Firesign | Enlightened Legal Marketing on 3/29/2024

It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

JD Supra Perspectives on 3/8/2024

Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

Hiring Best-Fit Lawyers: Why AI Has Changed the Game on Firm Recruiting

JD Supra Perspectives on 2/23/2024

Imagine a recruitment process where bias is minimized, efficiency is maximized, and the best candidates are identified with a precision that human intuition alone cannot achieve. This is the vision AI brings to legal...more

Capturing the Client Experience in AI

JD Supra Perspectives on 2/2/2024

The fusion of AI with legal marketing is not just a trend; it's a revolution, offering law firms a path to not only survive but thrive in the dynamic world of legal services. Neil Sahota explains....more

The ABCs of Law Firm Strategy: AI, BI, and CI

JD Supra Perspectives on 6/14/2018

An overview of three types of intelligence that can be useful in developing law firm strategy, and how they can shape legal marketing....more

Artificial Intelligence Is the Future of Everything, Right? Not So Fast...

Legal Marketing Association (LMA) on 1/24/2018

How can law firms leverage AI to your advantage, as well as to the advantage of clients, partners and staff?...more

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