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Podcasting has become an increasingly popular medium for law firms to share their expertise, connect with clients, and build their brands. However, growing a podcast audience can be challenging. Here are nine easy steps to...more
Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and rainmakers in the world of legal marketing. From the rise of AI technology to the...more
What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
Podcasting has become increasingly popular over the past decade, providing businesses with a new and innovative way to communicate with their audience. In simple terms, podcasting is the creation and distribution of audio...more
Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent survey by Techsurvey found that 33% of Americans are listening to podcasts at least...more
I recently had the opportunity to visit with Megan Dougherty, co-founder of One Stone Creative. One Stone Creative is a premier podcast production company focusing on business podcasting. Megan is also one of my podcast...more
HubSpot is a powerful digital marketing platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites,...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Emily Rogers, the US Chief Marketing and Business Development Officer at Norton Rose Fulbright, based in their New York office. Joining Norton Rose...more
When it comes to your law firm, your expertise is your product. Along with blogs, thought leadership papers and videos, podcasts are a great way to highlight your knowledge and assure potential clients of your credibility....more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more
Podcasts have been exploding in popularity over the last few years — and law firms are starting to see the value in adding podcasts to their marketing mix. LISI’s Director of Client Success and Marketing, Taryn Elliott, and...more
Marketing your law firm in today’s noisy digital environment requires a layered strategy. Blogs, webinars, infographics, and videos, sending out newsletters, social media, organic and paid SEO – it all has value. But what...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Click these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more
Hi podcast listeners. It’s Robyn Addis, Chief Operating Officer and Chief Marketing and Business Development Officer at LISI, here for this week’s episode of LISI’s All The Things Podcast, One More Thing. This week I’m joined...more
If it feels like your content marketing goals are loftier than your content marketing budget, you’re not alone. The Content Marketing Institute recently released a report detailing some dissatisfaction among content...more
Podcasts can be a very successful marketing tool for law firms when done correctly. “Done correctly” is a key term though – because there are many podcasts that never gain any traction. How can you separate yourself from the...more
I hope you can join me at PodfestExpo 2023, hosted by Podfest Global. This year's event will be January 26-29, 2023, at the Renaissance Orlando at Seaworld in Orlando, Florida. The line-up of this year's event is first-rate,...more
In the legal industry, podcasts have been all the rage for a few years now. They’re a great way for firms to connect with their audience and build relationships with those who want to consume information in a more easily...more
Happy New Year to you! For the past handful of years, when asked to contribute my predictions and recommendations for the next year, my answer has been the same. One of these years it will change, but not quite yet. The tools...more
Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI’s Director of Client Success + Marketing, Taryn Elliott,...more
Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top and changemakers in the world of legal marketing....more
Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more
Like streaming services and professional content creators, law firms can create bingeable thought leadership content that wins over clients and referral sources. When I say bingeable content, I know the first thing you think...more
Lawyer video marketing is thriving online and there are a number of reasons why more lawyers are investing in video to support their thought-leadership initiatives. Video can do wonders to increase engagement across your law...more
I love doing these annual posts, as it gives me a chance to go back and reflect on my predictions, both what came to pass and what never materialized....more