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Copo Strategies + Law Firm Editorial Service

Debunking four misconceptions about thought leadership ghostwriting

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

International Lawyers Network

Kindness in a Digital World: Building Positive Brands and Relationships

On average, a person engages in 145-200 interactions daily, both in-person and online. However, only 10-20% of these interactions are truly memorable. Among all these interactions, approximately 5-10% are negative, while...more

Jones Day

JONES DAY TALKS®: Exploring Law Firm Opportunities as a First Generation Law Student

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“First Gen” law students and lawyers often face challenges different than those encountered by their peers. In this edition of Perspectives and Pathways, Jones Day partner Rasha Shields and associate Eli Jones talk about...more

Jaburg Wilk

Inspiration Matters, So Don’t Lose Yours

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Inspiration can hit you anytime. When it does, you know it instantly. Many times, the timing is inconvenient. When this happens, you have to take steps to not lose that inspiration. It happens to me frequently and at...more

Passle

Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services? - Passle's CMO Series EP140

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“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value? ...more

Copo Strategies + Law Firm Editorial Service

Your clients’ (and referral sources’) industry jargon is their love language

Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing. When it comes to attorneys’ content marketing and thought leadership marketing efforts, their...more

International Lawyers Network

Clash of Meetings: Virtual vs. In-Person – Which Reigns Supreme?

In this ongoing saga, we’ve witnessed the rise of virtual gatherings over the past couple of years, with many of us now yearning to return to in-person interactions. So, which mode of meeting takes the crown? The answer might...more

Copo Strategies + Law Firm Editorial Service

The benefits of using thought leadership as “after hours” client advocacy

Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business...more

International Lawyers Network

Climbing the Legal Ladder: Career Insights Every Lawyer Needs to Succeed

As April ushers in a new season, it’s the perfect time to reflect on our career journeys and seek inspiration for the road ahead. On our podcast, Law Firm ILN-telligence, we often delve into the pivotal lessons learned by...more

Copo Strategies + Law Firm Editorial Service

Build better bonds with these five groups of people by co-authoring thought leadership with them

Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you build your practice and book of business. I am constantly pushing the attorneys I ghostwrite...more

DRI

Unlocking Success: A Guide for Lawyers to Secure Referrals

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Building a thriving practice often hinges on one crucial factor: referrals. Referrals not only bring in new clients but also serve as a testament to your credibility and expertise. Developing a robust referral network is a...more

International Lawyers Network

Strategic Relationship Marketing: Elevating Your Legal Practice in the Modern Era

In today’s interconnected world, the concept of relationship marketing has become a cornerstone of success for lawyers seeking to expand their practice. If you’re already familiar with the power of cultivating connections or...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Jessica Rosenberg, Partner at Kasowitz Benson

An interview with Jessica Rosenberg, Partner at Kasowitz Benson by Richard Hsu...more

Copo Strategies + Law Firm Editorial Service

Your thought leadership should talk to the clients you have today — and the ones you want tomorrow

If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more

Copo Strategies + Law Firm Editorial Service

Six ways law firms can stay out ahead of competitors’ content marketing efforts

The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more

Nextpoint, Inc.

Robots, Clouds and Post-Pandemic Energy: 5 Trends and Takeaways from Legal Technology Conferences This Year

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What’s the buzz in the legal tech world? Nextpoint’s Brett Burney shares his assessment of legal tech conferences so far in 2023, from the major hype to the topics that flew under the radar. If you’re not an ediscovery...more

Copo Strategies + Law Firm Editorial Service

Your content has to compete against heavyweights. Here’s how to give it a fighting chance.

If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more

Priori

Tiny Mic, Big Ideas

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Legal operations is the talk of the town in Las Vegas during the 2023 CLOC Global Institute (CGI), and our Marketplace Network Director David Drew was there asking legal ops professionals about what the present and future of...more

Carlton Fields

From Campus to Counsel: Marketing Advice for First-Year Attorneys

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New lawyers cannot ignore business development. Like plotting a journey across the ocean by rowboat, a lawyer’s careful navigation in the early months of his or her career can determine where he or she ends up years later....more

Good2bSocial

Podcasting for Law Firms: 8 Steps to Get Started

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Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more

Baker Donelson

Setting the Table for Success

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There's magic in a beautifully set table. Have you ever salivated over a table at which even Martha Stewart would be proud to sit? During this time of year, I find myself googling "DIY holiday table setting ideas" and...more

International Lawyers Network

Two Steps to Create the WOW Factor in Your Relationships

We may have had a mild winter (most of us) so far, but let’s be honest, 2020 has been a bit of a slog so far, am I right? I haven’t talked to anyone who isn’t feeling like we don’t already need a do-over for this year. So...more

International Lawyers Network

Relationship Development During the Holidays

Are we feeling that holiday spirit yet? No matter what you celebrate, or don’t celebrate, this time of year feels like a CRUNCH. We’re all rushing around, trying to finish end of the year projects, and planning for next...more

Mitratech Holdings, Inc

Why Attend ACC Annual (Or Any Legal Conference)?

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We’re at a point in the evolution of the legal industry where, despite all the teleconferencing, remote presence, and digital collaboration tools on hand, it’s more important than ever for people to come together in person. ...more

Mitratech Holdings, Inc

9 Epic Reasons Not To Miss 2019 ACC Annual

The 2019 Association of Corporate Counsel Annual Meeting is getting close.  On October 27-30 in Phoenix, thousands of top legal leaders and in-house talent will be on hand, along with top-tier services and technology...more

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