Hsu Untied interview with John Wayne Horton, Partner at Lowenstein Sandler
Welcome Trevor Salter: A Deep Dive Into Financial Services Transactions — Payments Pros Podcast
Hsu Untied interview with Casey McCracken, Partner at Gibson Dunn
Hsu Untied interview with Jason Hirsch, Partner at Nixon Peabody
Hsu Untied interview with David Niemeyer, Partner at Skadden
Hsu Untied interview with Lily Zhang, Partner at Jones Day
Hsu Untied interview with James Abe, Partner at Alston & Bird
Hsu Untied interview with Laurie McNamara, Partner at Wilson Sonsini
Hsu Untied interview with Scott Luftglass, Partner at Fried Frank
Hsu Untied interview with Eric Sibbitt, Partner at Paul Hastings
Hsu Untied interview with Joe Meckes, Partner at Squire Patton Boggs
JONES DAY TALKS®: Exploring Law Firm Opportunities as a First Generation Law Student
Hsu Untied interview with Christine Wong, Partner at MoFo
Hsu Untied interview with John Bostic, Partner at Cooley
Hsu Untied interview with Jeana Kim, Partner at Wilson Sonsini
Hsu Untied interview with Giri Pathmanaban, Partner at Latham
Hsu Untied interview with Ben Roth, Partner at Wachtell Lipton
Hsu Untied interview with Rich Hung, Partner at MoFo
Hsu Untied interview with David Elihu, Partner at Quinn Emanuel
Hsu Untied interview with Kristin Snyder, Partner at Debevoise
Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more
Inspiration can hit you anytime. When it does, you know it instantly. Many times, the timing is inconvenient. When this happens, you have to take steps to not lose that inspiration. It happens to me frequently and at...more
“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value? ...more
Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing. When it comes to attorneys’ content marketing and thought leadership marketing efforts, their...more
Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business...more
As April ushers in a new season, it’s the perfect time to reflect on our career journeys and seek inspiration for the road ahead. On our podcast, Law Firm ILN-telligence, we often delve into the pivotal lessons learned by...more
Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you build your practice and book of business. I am constantly pushing the attorneys I ghostwrite...more
In today’s interconnected world, the concept of relationship marketing has become a cornerstone of success for lawyers seeking to expand their practice. If you’re already familiar with the power of cultivating connections or...more
An interview with Jessica Rosenberg, Partner at Kasowitz Benson by Richard Hsu...more
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more
The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more
New lawyers cannot ignore business development. Like plotting a journey across the ocean by rowboat, a lawyer’s careful navigation in the early months of his or her career can determine where he or she ends up years later....more
Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more
There's magic in a beautifully set table. Have you ever salivated over a table at which even Martha Stewart would be proud to sit? During this time of year, I find myself googling "DIY holiday table setting ideas" and...more
Communicating Culture - The way others perceive us depends on a collection of interactions. People may judge you by reputation, by how you treat others in their presence, by the way you treat them directly, or maybe by...more
Okay, you planned to go to an industry conference to do some much-needed networking. You had high hopes of meeting new people, securing some leads for exciting work, and establishing yourself as a thought leader in the...more
I've had the good fortune to count Karen Albritton as a mentor and as a friend. Karen's many years as the CEO of Capstrat, and subsequent transition to consultancy with the Newport Board Group, give her the rather unusual...more
The holiday season is upon us yet again. Wouldn’t it be easier if the end of the year came along at some other time during the year?! Instead, everything seems to get crammed into these last two months resulting into what...more
Orrick and other tech-savvy firms offer free advice and increase new business opportunities. Is your firm doing the same? For many lawyers, asking for an audience with people they don’t know is a challenge. The inability...more
I read a great article in the Harvard Business Review on networking. In “Don’t Waste Your Time on Networking Events,” author Derek Coburn suggests that networkers are not achieving the results they’re looking for through...more
I talk with a lot of lawyers. And everyone at one point or another has lost business to a competitor. Sometimes, one never gets the opportunity to compete in the first place. The secret to more wins is to turn an objection...more
It is one of the simplest yet often hardest questions to answer— “What do you do?” Having a crisp answer can often be the difference between making a connection with a client to help them solve a problem, or a wasted...more