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Edelman 5 Step Process for Evaluation of Third Parties
This January, Consumer Reports, an independent product testing organization, released a report entitled “Caramel Color: The health risk that may be in your soda” detailing its investigation of the presence of...more
Armed with its revised Green Guides, the Federal Trade Commission (FTC) continues to police what it sees as false and misleading environmental claims. In October, the agency announced six enforcement actions in response to...more
C May Now Be For Celery or Carrots -
Thanks to a deal brokered by First Lady Michelle Obama and her Partnership for a Healthier America, Sesame Street characters will soon appear in the produce department.
The Federal Trade Commission has launched an enforcement program to encourage compliance with the agency’s recently revised Green Guides. It has brought at least 12 actions alleging deceptive and misleading claims based on...more
Mattress Claims Run Afoul of Green Guides -
The Federal Trade Commission, applying the Green Guides to the advertising of three different mattress manufacturers, stated that the companies slept on the requirements for...more
As a famous amphibious Muppet once noted, it’s not easy being green. This sentiment is shared by the Federal Trade Commission, which has issued Guides for the Use of Environmental Marketing Claims (also known as the “Green...more
In the August 2010 issue of the Earth Matters newsletter, we provided recommendations for incorporating transparency into “green” marketing efforts based on the “Guides for the Use of Environmental Marketing Claims” (the...more
Originally published in the Los Angeles Daily Journal on February 28, 2013.
National Public Radio recently ran a series on "sustainable" seafood claims which raised concern regarding the validity of certain...more
Everyone is “going green.” From recycling to reduced packaging, consumers want products they perceive to be environmentally friendly. But what do those “green” claims really mean?
The Federal Trade Commission March 6, 2013, approved final orders C-4385 and C-4386 settling charges that two paint manufacturers made false and unsubstantiated claims that some of their paints contained zero volatile organic...more
In this issue:
- It’s Easier Being Green
- Off-Label Marketing Protected by First Amendment
- Understanding New Restrictions on Advertising GI Bill Benefits
- FTC Looks at "The Big Picture"
In This Issue:
Hotel Web Sites Receive Warning Letters From the FTC; Not So Lucky? Jeans Brand to Pay $10M to Settle Text Message Suit; NAD: Environmental Claims for Cookware Products Are Overstated; Another “Natural”...more
If You Make Any Environmental Claims About Or Use Certification Marks on Products or for Services…The FTC has News for You.
On October 1, 2012, the Federal Trade Commission issued its revised Guides for the Use of...more
The Federal Trade Commission (“FTC”) recently adopted revised Guides for the Use of Environmental Marketing Claims (“Green Guides”). The 2012 Green Guides, which modify a 1998 version, are not binding regulations but are...more
A couple of weeks ago, the Federal Trade Commission issued its revised Guides for the Use of Environmental Marketing Claims. Colloquially referred to as the “Green Guides,” they represent the latest in FTC thinking regarding...more
The Federal Trade Commission released its much anticipated “Green Guides” earlier this month. As discussed here, on Foley Hoag’s Law & the Environment blog, the guides seek to rein in the use of specious environmental...more
Earlier this month, the Federal Trade Commission released its revised Green Guidelines, providing parameters for advertising and marketing claims of supposedly eco-friendly products. The publication completes a two-year...more
On October 1, 2012, the Federal Trade Commission (FTC) provided important new guidance concerning environmental marketing claims, issuing revisions to its Guides for the Use of Environmental Marketing Claims (the "Green...more
On October 1, 2012, the Federal Trade Commission issued revised “Guides For The Use Of Environmental Marketing Claims” – the “Green Guides,” 16 CFR Part 260. The Green Guides originally were issued in 1992 and were revised in...more
On October 1, 2012, the Federal Trade Commission (the “FTC”) issued its revised “Green Guides.” The FTC first issued its Green Guides in 1992 to assist marketers avoid making misleading environmental claims. These guidelines...more
On October 1, 2012, after many years of study and evaluations of several iterations, the Federal Trade Commission issued revised “Green Guides” targeting environmental marketing claims. The revised Green Guides include...more
After a multi-year process and numerous consumer surveys, the U.S. Federal Trade Commission (FTC) recently approved revisions to its guidelines governing advertising for environmental and energy claims, better known as the...more
After years of deliberation, the Federal Trade Commission this week released its final “Green Guides” for environmental benefit claims. FTC’s final Guides are similar to the “proposed” guides, which FTC released for public...more
Purpose of the Green Guides -
The Federal Trade Commission (FTC) recently adopted revised Guides for the Use of Environmental Marketing Claims (Green Guides). The 2012 Green Guides, which modify a 1998 version, are...more
The Federal Trade Commission, completing a multi-year review of its Guides for the Use of Environmental Marketing Claims (the "Green Guides" or "Guides"), issued the final version of the revised Guides on October 1. The Green...more
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