News & Analysis as of

Brand College Athletes

Adams and Reese LLP

“On Brand” - Virginia Legislation Allows Colleges to Pay Athletes for NIL Deals

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In Virginia, House Bill 1505 has emerged and been signed into law, effective July 1, to tackle the expanding domain of name, image, and likeness (NIL) activities among student-athletes. This legislation aims to revolutionize...more

Saul Ewing LLP

University Trademarks & Alumni Associations: How Far Is Too Far?

Saul Ewing LLP on

With the recent emergence of Name Image Likeness ("NIL") compensation, alumni associations focused on raising funds to compensate student athletes have been on the rise. But alumni associations in some form or another have...more

K2 Integrity

Mitigating The Risks Of Introducing Name, Image, And Likeness Rights In College Athletics

K2 Integrity on

In the world of college athletics, the introduction of name, image, and likeness (NIL) rights on 1 July 2021 revolutionized the landscape for student-athletes, presenting new challenges and opportunities for student-athletes....more

Husch Blackwell LLP

2023 NCAA Compliance Report

Husch Blackwell LLP on

Husch Blackwell is pleased to share its third-annual NCAA Compliance Report, which explores the outside pressures NCAA Division I college athletics is facing, including the confluence of legal challenges, media rights, and...more

Kaufman & Canoles

NIL Pointers for Student Athletes – Part III

Kaufman & Canoles on

In our final post for this week’s Name, Image, and Likeness (NIL) suggestions, below is the third installment of our general pointers for student-athletes to keep in mind when it comes to NIL matters—specifically, negotiating...more

Kaufman & Canoles

NIL Pointers for Student Athletes – Part I

Kaufman & Canoles on

In continuing this week’s Name, Image, and Likeness (NIL) suggestions, below is the first part of general pointers for student-athletes to keep in mind when it comes to NIL matters...more

Troutman Pepper

How NCAA Athletes and Brands Can Avoid Big Mistakes in NIL Influencer Agreements

Troutman Pepper on

The biggest event of the year in college sports just concluded as national champions were crowned in men’s and women’s basketball, and hundreds of thousands of college athletes are entering the influencer marketplace for the...more

Sheppard Mullin Richter & Hampton LLP

What Brands Can Expect from College Sports’ Ever Evolving NIL Landscape

The first domino fell in late 2019 when Governor Newsom signed The Fair Pay to Play Act into law. This was the first statute allowing collegiate student-athletes to profit off their name, image, and likeness (NIL). ...more

Foster Garvey PC

Sports & Entertainment Spotlight: Celebrity-Backed Cannabis Brands Show Varying Degrees of Success, and the NFL and St. Louis,...

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Welcome back to the “Spotlight”! After taking a week long hiatus for Thanksgiving, I feel like a modern day Rip Van Winkle awaking from a tryptophan-induced coma to find myself in a world in which “All I Want for Christmas”...more

Akerman LLP - HR Defense

The Ramifications of College Athletes Being “Employees”

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Consider this: the General Counsel of the National Labor Relations Board has opined that some student-athletes at the collegiate level are “employees” for purposes of the right to engage in protected concerted activity, and...more

Miller Nash LLP

Evolution of NIL—Donor Funded NIL Groups

Miller Nash LLP on

As NCAA institutions, athletes, and other stakeholders continue to adjust to the new normal of name, image, and likeness deals for college athletes, a new trend is emerging: donor and alumni led third party organizations...more

Bricker Graydon LLP

College-wide and team-specific NIL deals: Considerations for colleges and universities to avoid unwanted consequences

Bricker Graydon LLP on

Since the name, image and likeness (NIL) landscape dramatically shifted in collegiate athletics on July 1, 2021, we’ve seen no shortage of high-profile deals between companies and student-athletes. However, in addition to...more

Foster Garvey PC

With Cryptocurrencies and NFTs Continuing to Boom, Financial Regulators Are Clamping Down

Foster Garvey PC on

- With crypto investment frauds on the rise, the U.S. Securities and Exchange Commission sent a warning to investors and published an investor alert listing out possible signs of a scam. Along similar lines, a Bloomberg...more

Manatt, Phelps & Phillips, LLP

[Webinar] New Class of Talent: NCAA NIL Changes and Implications for Brand, College and Athlete Stakeholders - September 21st,...

The NCAA’s new name, image and likeness (NIL) rules and state laws allow college athletes to profit from legitimate brand partnerships, opening opportunities for brands to engage fresh influencer talent and for college...more

Foster Garvey PC

Sponsorship Empire Such as Roger Federer’s Sparks an Interesting Debate: Do Celebrities Make the Brand or Do the Brand Make the...

Foster Garvey PC on

- With celebrities continuing to pad their bank accounts through endorsement deals, some questions remain: What makes them an icon? Is it their initial rise to fame or their brand? (See the Roger Federer story below) -...more

Foster Garvey PC

Sports & Entertainment Spotlight: The Steady Evolution of Athlete Endorsement and Sponsorship Markets and the Latest Household...

Foster Garvey PC on

Some of this week's highlights include: - Emerging trends are showing signs of change in the sponsorships and endorsement markets. A segment once largely overlooked, athletes in the LGBTQ+ community are finally ringing in...more

Foster Garvey PC

Sports & Entertainment Spotlight: The Dawn of the NIL Era in College Sports

Foster Garvey PC on

Well, today is the big day. If you’re reading this week’s installment of the Spotlight, it means that you survived the long and arduous journey of the name, image and likeness (NIL) era in college sports. Indeed, with the...more

Foster Garvey PC

Sports & Entertainment Spotlight: What the Supreme Court Ruling in Alston v. NCAA Means for the Future of College Sports

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“The NCAA is not above the law.” Those seven words capped Justice Brett Kavanaugh’s searing concurring opinion issued in connection with Monday’s (June 21) unanimous (9-0) U.S. Supreme Court ruling in Alston v. National...more

Foster Garvey PC

Sports & Entertainment Spotlight: What the Recent Senate Hearing Might Mean for a Federal NIL Law as State Laws Go Into Effect on...

Foster Garvey PC on

As we inch closer to the summer solstice here in the Northern Hemisphere (the first day of summer for those of you who were asleep in science class), the heat is not rising only on the thermometer, but also in the halls of...more

Winstead PC

Buzz Surrounding NIL in Texas Exploding as Governor Abbott Signs Texas NIL Bill

Winstead PC on

On June 14, Governor Greg Abbott signed into law Texas’ name, image, and likeness (NIL) bill, which had previously been approved by both the Texas Senate and the House of Representatives. The bill will allow collegiate...more

Foster Garvey PC

Sports & Entertainment Spotlight - May 2021 #3

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As readers from last week will recall, we spent some time examining the notion of credibility. One week later, we’re witnessing what credibility (or lack thereof) hath wrought on our subjects. Bob Baffert? Banned from New...more

Foster Garvey PC

Sports & Entertainment Spotlight - March 2021 #2

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Welcome back to another week in the Spotlight. It is truly remarkable to think that it has (already? only?) been one year since the World Health Organization’s declaration of the COVID-19 pandemic, shuttering sports arenas,...more

Foster Garvey PC

Sports & Entertainment Spotlight - March 2021

Foster Garvey PC on

Greetings, and welcome to the inaugural edition of the Sports & Entertainment Spotlight series! The product of my unrequited desire for human interaction nearly one year into the COVID-19 pandemic, this weekly feature will...more

Jackson Lewis P.C.

Senator Murphy Introduces Additional Federal Name, Image, And Likeness Legislation

Jackson Lewis P.C. on

An additional federal legislative proposal regarding college athlete name, image, and likeness (NIL) rights has been introduced on Capitol Hill. The Bill, known as the College Athlete Economic Freedom Act (“Freedom Act”), is...more

Maynard Nexsen

Student-Athletes & NIL: Best Practices for Brand Protection

Maynard Nexsen on

The topic of student-athlete name, image and likeness (NIL) has commanded national attention and has been the topic of much heated debates in recent months, everywhere from local college campuses to Capitol Hill. Over the...more

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