Developing a joined-up approach to legal business development is essential for any firm.
On this episode of the CMO Series, Brad Vynalek, Firm President and Executive Committee member, and Jennifer Rupkey, the Director of...more
By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen relationships, but improve your likelihood of generating new business.
Whether a new...more
As a function, legal marketing is becoming increasingly more important and plays a core role in creating impact. With this evolution, there is a greater opportunity for legal marketers to have more impact on one of the...more
It’s well documented that better client-based collaboration can boost legal business development results and build stronger, lasting relationships between law firms and their clients.
What isn’t as clear is how firms can go...more
Legal marketing is different from any other industry, there are unique challenges and constraints that you don't find anywhere else. With that being said, there are a lot of lessons law firms can learn from outside of legal....more