Boutique firms are continually finding new ways to stand out, tackle significant cases, and make a lasting impact.
In today's episode of the CMO Series Podcast, Eugene McCormick welcomes Anne Kunkel, the Chief Marketing...more
Throughout the CMO Series Podcast, we've delved into the challenges faced by legal Chief Marketing Officers. Few periods in a CMO's career are as demanding as the first 12 months in the role. Today, Eugene McCormick has the...more
A career in legal marketing may mean crossing over from another industry into law, emigrating to a new country or joining a much larger and more complex firm than those you have experience in.
Whatever those challenges are,...more
For anyone seeking legal counsel there are a whole host of highly capable firms on hand to help. But increasing competition and evermore sophisticated BD and marketing strategies make it essential for lawyers to set...more