In an industry where tradition often outweighs transformation, building trust and influence is the foundation for earning long-term credibility and needs to start from within.
In today’s must-listen episode of the CMO Series...more
Steeped in tradition, many successful law firms have been built on a name and an individual’s connections. In a global market, extending those networks at scale, whilst retaining a personal approach, can be key to the success...more
For anyone seeking legal counsel there are a whole host of highly capable firms on hand to help. But increasing competition and evermore sophisticated BD and marketing strategies make it essential for lawyers to set...more