Kara McKenna

Kara McKenna

JD Supra Perspectives

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Want Your Law Firm's Content to Impact Business Development? Do This...

One smart thing to do with reader data if you want your law firm's content efforts to truly impact business development ROI. ...more

11/29/2018  /  Business Development , Business of Law , Competitive Intelligence , Content Marketing , Content Strategy , Firm Leadership , LMAMKT , Marketing Perspectives

Want to Be Selected as a Conference Speaker? Here's How to Increase Your Chances

Stefanie Marrone and Kara McKenna distill their experience as co-programming chairs for the 2018 LMA Tech Midwest conference into ten tips for prospective speakers....more

9/25/2018  /  LMAMKT , Marketing Perspectives , Professional Development , Professional Networking

3 Ways LinkedIn Navigator is a Powerful Business Development Tool for Lawyers

"Like a CRM on steroids." JD Supra's Kara McKenna explains how lawyers and BD teams can unleash the networking and intelligence power of LinkedIn with the platform's Navigator offering....more

8/14/2018  /  Business Development , Business of Law , Firm Leadership , Law Firm Partners , LinkedIn , LMAMKT , Marketing Perspectives , Popular , Young Lawyers

Online, All Audience Is Local - Here's How to Reach & Engage Yours

Done right, law firms have the ability to reach anyone, anywhere when they write about the pressing, immediate needs of a local audience. Here's how....more

3/16/2018  /  Business Development , Business of Law , Content Marketing , Content Strategy , Firm Leadership , LMAMKT , Marketing Perspectives
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