Consumer products regulated by the U.S. Consumer Product Safety Commission (CPSC) may soon be denied entry into the United States unless the importer of record electronically files a detailed product certification with the...more
Retailers today have grown increasingly sophisticated in how they collect and use sales data and price their merchandise to optimize sales, revenue, and profits, using that information in conjunction with digital marketing...more
7/11/2024
/ Advertising ,
Data Collection ,
Data Use Policies ,
Marketing ,
Price Discrimination ,
Price Optimization ,
Pricing ,
Retailers ,
Sales Promotions ,
Sellers ,
Webinars
Advertisers increasingly view social media as an opportunity to have influencers speak positively about their products and services. The Federal Trade Commission (FTC) has made it clear, however, that the rules regarding...more
Listen to Episode 8 of our podcast, the Ad Law Tool Kit Show. In this episode, partner Melissa Landau Steinman talks to host Shahin Rothermel about social media, influencers, and endorsements. Check out the episode....more
It’s that time of year again—Ad Law Symposium is back!
Please join us in DC for this highly anticipated event focused on providing you with the information you need to promote your brand with confidence. Combining the...more
2/22/2024
/ Advertising ,
Advertising Substantiation ,
Artificial Intelligence ,
Automatic Renewals ,
Best Practices ,
Defense Strategies ,
Enforcement Actions ,
Events ,
False Advertising ,
Federal Trade Commission (FTC) ,
Food and Drug Administration (FDA) ,
Green Marketing ,
Lanham Act ,
Legal Ethics ,
Marketing ,
Pricing ,
Regulatory Requirements ,
Social Media ,
State Privacy Laws ,
Telemarketing ,
Text Messages
Join us over the next few months as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk....more
Listen to a clip from Episode 1 of our new podcast, the Ad Law Tool Kit Show. In this episode, partners Melissa Steinman and Erin Maus talk to host Len Gordon about product safety and recalls. Check out the episode....more
If your business offers a loyalty program in conjunction with a gift card, you likely already know that Section 520-e of New York’s General Business Law took effect December 10, 2023. This new law gives consumers a set grace...more
Join us on August 2, 2023 for a webinar highlighting the key changes and revisions to the Federal Trade Commission's Endorsements and Testimonial Guides (Guides) and a discussion of the Commission's new proposed trade...more
Like clockwork, the Federal Trade Commission (FTC) has issued its Adjustments to Civil Penalty Amounts for 2023. As instructed by the Federal Civil Penalties Inflation Adjustment Act Improvements Act of 2015, the FTC and...more
Just in time for the holiday shopping season, New York Senate Bill No. S133B takes effect on December 10, 2022. Last year, Governor Kathy Hochul signed the bill, which amends New York’s General Business Law to give consumers...more
In Part 1 of our two-part series about advertising in the metaverse, we summarized its history, discussed its broad implications, and analyzed the attention regulators are giving to false advertising in this area. In...more
8/31/2022
/ Advertising ,
Blockchain ,
Brand ,
Celebrity Endorsements ,
Contests & Promotions ,
Endorsements ,
Federal Trade Commission (FTC) ,
Influencers ,
Initial Coin Offering (ICOs) ,
Marketing ,
Metaverse ,
Non-Fungible Tokens (NFTs) ,
Popular ,
Securities and Exchange Commission (SEC) ,
Sweepstakes ,
Trademarks
In his 1992 sci-fi thriller Snow Crash, author Neal Stephenson allowed his characters to escape from a dystopian Los Angeles into a completely virtual realm he called the metaverse. Thirty years later, in the age of...more
8/29/2022
/ Advertising ,
Brand ,
Corporate Branding ,
FTC Act ,
Global Market ,
Intellectual Property Protection ,
Lanham Act ,
Metaverse ,
Non-Fungible Tokens (NFTs) ,
Popular ,
Virtual Reality
Doing good doesn’t get old. But marketing leaders know that effective promotion of a company’s charitable giving requires a subtle combination of bedrock advertising principles with a few twists. It’s often here that...more
Non-fungible tokens (NFTs), the metaverse, and Web3 bring with them a host of new legal challenges in such areas as IP, securities law, tax, and advertising. As NFTs revolutionize the digital landscape and global economy, it...more
6/9/2022
/ Advertising ,
Best Practices ,
Blockchain ,
Brand ,
Charitable Sales Promotion ,
Contests & Promotions ,
Digital Assets ,
Digital Currency ,
Fundraisers ,
Gambling ,
Games ,
Intellectual Property Protection ,
Investors ,
Metaverse ,
Non-Fungible Tokens (NFTs) ,
Popular ,
Prizes ,
Sales Promotions ,
Securities Regulation ,
Sweepstakes ,
Tax Liability ,
Tax Planning ,
Virtual Currency ,
Webinars
A class action lawsuit filed against Kim Kardashian, Floyd Mayweather, and former professional basketball player Paul Pierce earlier this month underscores the need for celebrity endorsers to take care when they approach any...more
2/9/2022
/ Blockchain ,
Celebrity Endorsements ,
Class Action ,
Cryptocurrency ,
Digital Currency ,
Ethereum ,
Pump and Dump ,
Risk Management ,
Securities Regulation ,
Social Networks ,
Vendors ,
Virtual Currency
A class action lawsuit filed against Kim Kardashian, Floyd Mayweather, and former professional basketball player Paul Pierce earlier this month underscores the need for celebrity endorsers to take care when they approach any...more
1/19/2022
/ Advertising ,
Aiding and Abetting ,
Blockchain ,
Celebrity Endorsements ,
Class Action ,
CLRA ,
Cryptocurrency ,
Digital Currency ,
Disclosure Requirements ,
Ethereum ,
Financial Services Industry ,
Influencers ,
Investment ,
Marketing ,
Non-Fungible Tokens (NFTs) ,
Online Endorsements ,
Pump and Dump ,
Restitution ,
Social Media ,
Token Sales ,
Unfair Competition Law (UCL) ,
Unfair or Deceptive Trade Practices ,
Unjust Enrichment