Mike Mellor says firms don’t lose work because they lack experience—they lose it because they can’t quickly articulate what they’ve already done when buyers need it most....more
Why your firm's growth is stalling: Mike Mellor advocates for true collaboration between attorneys and marketing....more
Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more
Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more
Answers a broad range of questions on the emerging, client-facing business development role within law firms....more
Overview of an upcoming LMA Tech West interactive session about the technology that supports the emerging legal sales role....more
All firms should have a content strategy tied to the needs of your prospects and clients (and aligned with your overall marketing plan), yet most attorneys are stressed for time or just don’t know where to begin. From Mike...more