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The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations - LMA Podcast [Audio]

For this episode of the LMA Strategies podcast, host Erin West, Media Relations & Communications Manager with Dechert LLP, sits down with John Buchanan of Reed Smith and Cheryl Bame of Bame Public Relations to discuss ...more

Competitive Intelligence for Your Law Firm - LMA Podcast Ep. 14  [Audio]

The legal industry is evolving, and law firms risk getting left behind if they don't evolve with it. In this episode of the LMA Podcast, special guests Ben Gilad, Ph.D., and Mark Greene, Ph.D., discuss how competitive...more

Data Won't Do: The Real Meaning – and Impact – of Law Firm Competitive Intelligence

Many legal marketers compile facts about clients that keep their legal team well informed. Problem: it isn’t competitive intelligence....more

LMA P3cast on Client Engagement [Audio]

Providing a taste of the upcoming LMA P3 Practice Innovation Conference in Chicago (May 2017), the P3cast podcast series continues with Keith Maziarek (senior director of client value, Perkins Coie LLP) as he sits down with...more

LMA P3cast: Outside Counsel Guidelines [Audio]

In this latest episode of P3Cast, the Godfather of P3 Toby Brown (chief practice management officer, Perkins Coie LLP), Chip Cherry (consultant, The Pennsy Group LTD Consulting Services) and Pratik Patel (vice president of...more

LMA Body of Knowledge Ep. 2: The Growing Role of Business Development Within Law Firms [Audio]

Listen as members of the LMA Education Advisory Council discuss the BoK's Business Development domain. Experts include Amber Bollman (Barnes & Thornburg), Geoffrey Frost (Bondurant, Mixson & Elmore, LLP) and Sally Schmidt...more

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