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The FTC Cracks Down on Fake Reviews with New Rule

The Federal Trade Commission (FTC) has recently announced a final rule that, among other things, prohibits the fabrication and manipulation of consumer reviews, testimonials, and the misuse of social media indicators in...more

California’s Hidden Fee Ban: FAQs and Guidance

On July 1, 2024, California’s law banning hidden fees took effect. Under the Consumer Legal Remedies Act (CLRA), SB 478 provides that businesses transacting with California consumers may not apply additional fees or charges...more

FTC Outlines Five Don’ts for AI Chatbots

The Federal Trade Commission (FTC) has issued a cautionary note to companies that employ artificial intelligence (AI) chatbots, signaling heightened scrutiny over their use. Through a series of blog posts in the past year,...more

AI & Creativity, a NY Tech Week Salon

AI has been dramatically altering the creative landscape, offering new possibilities and challenges for content creators, media and gaming companies, and technology platforms....more

FTC Wants to Ban AI-Powered Impersonation

On February 15, 2024, the FTC published the Rule on Impersonation of Government and Businesses, permitting the FTC to file federal court cases directly against scammers to return the money made while impersonating government...more

California Bans Hidden Fees

Beginning July 1, 2024, businesses that transact with California consumers may not apply additional fees or charges at checkout that were not disclosed in the advertised price (sometimes called “drip pricing”). Drip pricing...more

Demystifying Advertising Law Issues for Startups

Understanding the intricacies of advertising law is a crucial part of getting your venture into the public eye while maintaining legal and ethical standards. Drawing insights from advertising best practices and recent...more

Key Provisions and Impacts of Biden’s Executive Order on AI Regulation and Development

On October 30, 2023, the Biden administration issued a sweeping Executive Order on the Safe, Secure and Trustworthy Development and Use of Artificial Intelligence (the “Executive Order”), which ambitiously directs the...more

Artist’s Copyright Claim against Stability AI Moves Forward Following a First-of-Its Kind Ruling

Over the past year, groups of plaintiffs filed multiple copyright infringement claims against companies behind generative artificial intelligence software. These lawsuits allege that training AI models involves mass-scale...more

Top 10 Best Practices for Ethical and Transparent AI Product Advertising

1. Don’t exaggerate your AI product’s abilities. The FTC has recently warned businesses that false or deceptive claims about the capabilities of AI products can subject companies to liability, as it would for any deceptive...more

Creativity and Technology: The FTC’s Warning Shot When Creating and Marketing Digital Products Using Artificial Intelligence

The Federal Trade Commission (FTC) continues to issue guidance on the use of generative artificial intelligence (AI) and the potential regulatory scrutiny facing companies and creators using these new tools in the market....more

FTC Announces Updated Endorsement Guides to Combat Deceptive Reviews and Endorsements

On June 29, 2023, the Federal Trade Commission (FTC) announced the publication of long-awaited updates to its Endorsement Guides (Guides), which provide the agency’s official guidance to businesses and other advertisers on...more

New E-Commerce Marketplace Regulations: Online Marketplaces Must Comply with The INFORM Consumers Act by June 27, 2023

In an effort to “combat the online sale of stolen, counterfeit, and dangerous consumer products,” Congress passed the Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act (the “INFORM...more

FTC Takes Aim Against Deceptive AI Practices

In February 2023, the Federal Trade Commission (FTC) issued guidance to companies to keep their artificial intelligence (AI) claims in check and urged them not to exaggerate the capabilities of their AI products or...more

“Review Hijacking” to Boost Reviews? Think Again, as the FTC Weighs In

On February 16, 2023, the Federal Trade Commission (FTC) announced an enforcement action against The Bountiful Company (Bountiful) for a practice the FTC dubbed “review hijacking.” Bountiful, a vitamin and supplement company,...more

FTC Issues Guidance on Claims About AI-Powered Products

As lawmakers race to catch up on AI technology, the FTC has issued guidance warning marketers not to make false or unsubstantiated claims about AI-powered products. As we see AI starting to emerge in many consumer...more

Advertising in the Metaverse

The Metaverse is the newest way in which brands are thinking about engaging with existing and new customers. Wendy’s, for example, launched “Wendyverse” in Meta’s Horizon Worlds where users can engage virtually with the...more

Artificial Intelligence: Deepfakes in the Entertainment Industry

Ever since the first Terminator movie was released, we have seen portrayals of robots taking over the world. Now we are at the beginning of a process by which technology—specifically, artificial intelligence—will enable the...more

Intellectual Property Bulletin - Winter 2022

In This Issue - Artificial Intelligence: Deepfakes in the Entertainment Industry — Advances in “deepfake” media techniques that use deep learning AI—from uncanny impersonation videos of Tom Cruise and other...more

FTC Issues Notice of Penalty Offenses for Endorsement and Testimonial Marketing

On October 13, 2021, the Federal Trade Commission (FTC) sent a Notice of Penalty Offenses to more than 700 businesses, including top consumer brands, retailers, e-commerce platforms and advertising agencies, regarding...more

The Evolving Relationship Between Brands and Athletes: What Comes Next?

The dominance of social media allows individuals, including athletes, musicians, artists, designers and other influencers to build their personal brand within the confines of a social media account and outside the umbrella of...more

Intellectual Property Bulletin - Fall 2020

In This Issue - The Evolving Relationship Between Brands and Athletes: What Comes Next - The dominance of social media allows individuals, including athletes and other influencers, to build their personal brand within the...more

COVID-19 and the Future of the Fan Experience

How virtual engagement is reimagining the entertainment and live event experience. Social distancing and staying at home, the cornerstones of the effort to slow the spread of COVID-19, will continue to have a profound impact...more

Key IP Considerations in Corporate Venture Capital Transactions

Corporate venture capital—venture investing by large corporations and other institutions for both financial and strategic objectives—has grown significantly over the last decade and has become an integral part of the...more

Intellectual Property Bulletin - Spring 2020

In This Issue - How COVID-19 is Changing IP Law – What You Need to Know The rapid spread of COVID-19 brought about massive global events that led to a dizzying array of changes—including in intellectual property law,...more

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