Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
6/26/2023
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack.
Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more
6/13/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Competition ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Media ,
Digital Services ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Networking ,
Thought Leadership
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game.
Lawyers and law firms often forget that their content, including...more
5/31/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
Your thought leadership content is a potent marketing and business development tool because it allows clients and referral sources to sample what a working relationship with you might look like....more
As of today, science has not been able to successfully clone human beings. It certainly cannot yet clone humans in adult form. There’s no way to copy and paste us so that we can be in multiple places at once. Today, we can...more
Consistent content creation complements your face-to-face business development efforts by showing you are qualified to serve your clients -
Some attorneys are uncertain about the relationship between their content...more
The data you glean from your referrals and referral sources is the key to increasing your referrals and growing your law firm.
Do you know who referred you the most potential new clients over the past year or two?...more
Are you and your law firm running conflicts checks on your and your colleagues’ thought-leadership marketing content? Yes, really, I am talking about running conflicts checks on your and your colleagues’ blog posts, bylined...more
10/31/2022
/ Business Development ,
Conflicts of Interest ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Rules of Professional Conduct ,
Strategic Planning ,
Thought Leadership
If you want to craft engaging written content, you’ve got to write it in a way that flows and makes it easy for your readers to consume and digest it....more