Business Development Mastery - The Thought Leadership Project with Erik Meier of Sandler Training

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Erik Meier is the Founder/CEO of the EAM Consulting Group and President of Sandler Training, a sales and management training company with locations in Troy, Lansing and Grand Rapids, Michigan. He shared with Jay and Tom his best advice for lawyers looking to grow their practices and optimize their business development efforts, including:

- Why is it important for lawyers to focus on "behaviors" and not results, when it comes to business See more +

Erik Meier is the Founder/CEO of the EAM Consulting Group and President of Sandler Training, a sales and management training company with locations in Troy, Lansing and Grand Rapids, Michigan. He shared with Jay and Tom his best advice for lawyers looking to grow their practices and optimize their business development efforts, including:

- Why is it important for lawyers to focus on "behaviors" and not results, when it comes to business development?

- What behaviors should attorneys prioritize?

- What are the most common fallacies and limiting beliefs shared by lawyers and other consultants when it comes to the notion of "selling," and how can they overcome them?

- How has Erik seen firsthand the ways in which content marketing (specifically thought leadership) has intersected with business development and sales?

- Why the first step in the Sandler Sales Training process is the easiest...and the most critical. See less -

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