Jay and Tom welcome Nat Slavin, a partner in the Wicker Park Group, an international consultancy focused on helping law firms strengthen and deepen their relationships with in-house counsel through client feedback. Their conversation explores ways in which thought leaders can source their content strategy by having authentic and inquisitive conversations with their clients, including:

- What are some key takeaways from Edelman's study, entitled, "How Thought Leadership Drives Demand See more +

Jay and Tom welcome Nat Slavin, a partner in the Wicker Park Group, an international consultancy focused on helping law firms strengthen and deepen their relationships with in-house counsel through client feedback. Their conversation explores ways in which thought leaders can source their content strategy by having authentic and inquisitive conversations with their clients, including:

- What are some key takeaways from Edelman's study, entitled, "How Thought Leadership Drives Demand Generation?"

- What are buyers of legal services looking for in terms of thought leadership from lawyers, and where are they looking for it?

- Why might an attorney object to asking existing and past clients for input regarding the expertise they're looking for, and how can that reluctance be overcome?

- What is the danger in asking for a client's input and not taking candid feedback to heart?

- What is the advantage an attorney might gain over competitors by integrating client "discovery" into their thought leadership content? See less -